About the Opportunity:
Oscars Group is looking for a Loyalty Marketing Executive to join our Marketing team and take ownership of the day-to-day management and growth of our venue loyalty program across the Group.
With 45+ venues across Australia spanning hotels, pubs, resorts, restaurants, events, and lifestyle venues, this is an exciting opportunity to work within a diverse hospitality portfolio and play a key role in how we build lasting relationships with our customers.
You will be responsible for growing our customer databases, managing our CRM platform, and delivering targeted lifecycle marketing that drives engagement, repeat visitation, and customer spend.
About the Role:
As the Loyalty Marketing Executive, you will manage our loyalty program end to end, from member acquisition and engagement through to rewards and retention.
You will work closely with our Marketing, Digital, Content, IT, Data, and venue teams to ensure we are capturing quality customer data across relevant touchpoints and using it effectively to deliver personalised and relevant customer experiences.
This is a hands-on role where you will combine CRM and marketing expertise with strong data discipline and commercial thinking to help grow our loyalty program and turn customer insights into measurable results.
Key Responsibilities:
Loyalty Program ManagementManage the Group loyalty program across member acquisition, engagement, rewards, and retention
Oversee program mechanics, tiers, benefits, and redemption in line with commercial objectives
Track and report on key loyalty KPIs including membership growth, active member rate, redemption, and member spend
Work with relevant venue teams to drive on-site member sign-ups and ensure consistent program delivery




Identify opportunities to improve the program based on customer behaviour, performance data, and competitor activity
CRM ManagementOwn the CRM platform as the central source of truth for customer data
Maintain data hygiene, segmentation, list health, and customer preferences
Build and deploy automated lifecycle campaigns across email and SMS, including welcome, birthday, win-back, post-visit, and VIP campaigns
Manage personalisation and dynamic content to improve campaign engagement and conversion
Maintain reporting dashboards and analyse campaign performance
Ensure CRM activity complies with relevant Australian privacy and marketing requirements
Database GrowthDevelop and execute strategies to grow first-party customer databases across relevant venue and digital touchpoints, including bookings, Wi-Fi, events, websites, social media, and paid media
Design and optimise data capture opportunities across the customer journey
Set and monitor database growth targets by venue and channel
Partner with Digital, Content, Marketing, and venue teams to improve customer data capture
Ensure customer consent and communication preferences are correctly captured and managed
About You:
2 to 4 years' experience in CRM, loyalty, or lifecycle marketing, ideally within hospitality, retail, or a multi-site business




Hands-on experience using a CRM or marketing automation platform such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
Strong understanding of customer segmentation, automation, and campaign analytics
Working knowledge of Australian privacy and marketing compliance requirements
Commercially minded, with the ability to connect loyalty and CRM activity to revenue outcomes
Confident working across multiple stakeholders, departments, and venue teams
Highly organised and detail-oriented, with strong data discipline
Strong communication skills and the ability to turn customer insights into practical marketing activity
Full Australian Working Rights
Advantages:
Opportunity to work within a diverse portfolio of 45+ hospitality venues
Discounts on food and beverage across all Oscars Group venues
Opportunities for career progression across the Oscars Group
Internal and external training and development opportunities, including access to an online training platform
Employee Assistance Program
Reward and recognition initiatives
Mentoring from a strong team of hospitality professionals
About Us:
Oscars Group is a passionate, creative, and dynamic privately owned hospitality group founded by the Gravanis family in **** with the acquisition of a single pub in Sydney's Inner West.
Now one of the largest privately owned hospitality groups in Australia, Oscars boasts an ever-growing portfolio of 45+ assets across NSW, Queensland, South Australia, and Victoria, spanning accommodation, pubs and gaming, retail liquor, conference and event centres, premium restaurants, chartered vessels, and both commercial and residential developments.
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📌 Loyalty Marketing Executive (Victoria)
🏢 Oscars Group
📍 Victoria