Job Description
n
Performance is evolving and we're looking for a Senior Performance Manager who wants to be part of what comes next.
About the role
n
We're looking for an experienced performance marketer who can think beyond the campaign. Reporting to our Director of Media and Performance, you'll take ownership of a varied client portfolio, leading performance strategy, campaign execution, optimisation and measurement. This is predominantly lead generation and performance marketing across considered, high-value purchases where success is measured through qualified enquiries, lead quality and cost per acquisition, rather than eCommerce sales.
Key responsibilities
n
n
Lead paid media strategy across Google, Meta, LinkedIn and TikTok
n
Identify opportunities to improve, scale and evolve client performance
n
Own the full conversion journey from ad and creative through to landing page, form and enquiry
n
Brief and challenge creative, and run meaningful A/B testing across ads, landing pages and conversion journeys
n
Build strong measurement frameworks across GA4, GTM, platform tracking and attribution
n
Turn data into clear insights, recommendations and client stories
n
Work closely with Client Services, Strategy, Content and Creative teams
n
Mentor and develop other members of the performance team
n
Contribute to pitches, new business and broader agency thinking
n
Use AI,



APIs and emerging tools to interrogate data, automate repetitive workflows, improve QA and reporting, sharpen strategy and uncover opportunities faster
n
About you
n
n
5+ years' digital marketing experience with a strong performance and lead generation focus
n
Deep experience across Google and Meta, plus exposure to LinkedIn and TikTok
n
Strong strategic and analytical thinking
n
Confidence working with GTM, GA4 and campaign measurement
n
Experience leading client conversations and presenting recommendations
n
An ability to connect media performance with creative, conversion and the broader customer journey
n
Strong organisation, communication and attention to detail
n
A cooperative approach and willingness to mentor others
n
Practical interest or experience using AI within marketing workflows
n
About us
n
The Garden is an award-winning performance marketing agency helping clients scale their marketing capability across digital advertising, marketing automation, brand, content, sales and CRM. Our 70+ Gardeners work across property, education, health, finance, retirement living, B2B, events and NFP. We're a team that loves great work and great results, keeps learning, plays to people's strengths, celebrates the wins and genuinely enjoys the journey along the way.
n
#J-*****-Ljbffr

📌 Senior Performance Manager (Victoria)
🏢 Social Garden
📍 Victoria