Ongoing, full-time role based at our Corporate Office in Parkville, with travel to all four Zoos Victoria properties and flexible work-from-home options
Salary from $88,000 + 12% Superannuation
Bring Zoos Victoria's social channels to life and inspire audiences to help fight wildlife extinction
Why Zoos Victoria?
At Zoos Victoria, we operate four incredible zoos: Healesville Sanctuary, Kyabram Fauna Park, Melbourne Zoo, and Werribee Open Range Zoo. Our team is passionate, energetic, and driven by a shared mission to fight wildlife extinction. Every role here is vital in helping us achieve our vision of becoming a world-leading, zoo-based conservation organisation.
What you'll do
As our Social Channels Specialist, you will be responsible for executing content across Zoos Victoria's social media channels. Reporting to the Marketing Channels Manager, you will collaborate with content producers, external agencies and internal stakeholders to schedule, publish and optimise content that supports our conservation, sustainability and commercial goals. You will lead community engagement on our social pages, maintain the content calendar, and monitor and report on the performance of our social channels.
What you'll bring
Tertiary qualifications in Marketing and/or Communications, or equivalent professional experience.
Extensive knowledge of major social media channels including Facebook, Instagram, X, TikTok, YouTube and LinkedIn.
Practical knowledge of social media management platforms like Brandwatch or Sprout Social
Experience creating and publishing engaging and culturally-relevant social media content that builds brand sentiment and drives action
Experience editing video and photo content through Premiere Pro, Canva or similar




Experience measuring and reporting on the performance of social media content and channels.
Experience managing the community of a large social media page.
Proven ability to stay ahead of quick-evolving social media trends, algorithm shifts, and platform-specific language.
Superb writing and editing skills with excellent attention to detail.
Strong troubleshooting and communication skills.
Experience in not-for-profit, tourism or purpose-driven organisations highly regarded.
Other requirements
This role requires the ability to travel to all four Zoos Victoria properties.
Some out-of-hours work (for example, capturing content at Zoos Victoria events) will be required, with inclusion in the on-call social media roster for monitoring after hours, weekends and public holidays.
A National Police Check and Working with Children Check are required.
Employee benefits
16 weeks paid parental leave for primary caregiver and 4 weeks for secondary caregiver
Access to salary packaging and ability to purchase additional leave
Employment Assistance Program for staff requiring confidential advice or counselling
Free physiotherapy appointments offered during work hours
Annual Zoo Membership for your immediate family
Applications close at 5.00pm on 8th October ****
At Zoos Victoria we value diversity, celebrate difference and work to be inclusive in everything we do. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds, people with disability and people from the LGBTIQA+ community. In addition, Zoos Victoria will provide reasonable adjustments for individuals with disability, illness or injury. If you require adjustments at any stage of the recruitment process,please advise via ****** or visithttps:/// for more information.
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📌 Social Channel Specialist - Visitor Experience (Melbourne)
🏢 Zoos Victoria
📍 Melbourne