Sportsnet Corporation Pty Ltd – Fitzroy VIC
Are you passionate about sports, travel, and marketing?
An exciting opportunity exists for a Program Marketing Lead to combine their love for sport and travel by joining the team at Sportsnet.
Are you passionate about sports, travel, and marketing?
An exciting opportunity exists for a Program Marketing Lead to combine their love for sport and travel by joining the team at Sportsnet.
About Sportsnet Corporation Pty Ltd
Sportsnet Corporation Pty Ltd is Asia Pacific's premier sports travel and experience business. For over two decades, Sportsnet has forged successful partnerships with some of the world's largest and most prolific stakeholders in sporting events to advance our mission: To make it as easy as possible for sports fans to attend their favourite sporting events, no matter where they're staged in the world.
In addition to the Sportsnet Holidays brand, Sportsnet Corporation Pty Ltd currently operates a number of white-label partnerships, including NRL Travel, Netball World Cup Sydney **** Experiences, Supercars Travel & Australian Grand Prix Corporation Travel.
Head Office Location: Fitzroy, Melbourne.
A hybrid model is offered to combine working onsite and from home.
The successful candidate must be located in Melbourne to fulfil the requirements of a hybrid work model.
Contract Term
12-Month (optional extension)
About the role
The Program Marketing Lead is a dedicated resource responsible for driving the end-to-end marketing strategy for one of Sportsnet's key programs.



The role owns the marketing roadmap across the full event lifecycle and helps to coordinate activity in partnership with a cross-functional team of web developers, graphic designers, content writers and digital marketing specialists to bring campaigns to life across website, email, SMS, print, broadcast and social media... just to name a few!
This is a program-dedicated role suited to someone who can operate strategically while staying close to execution, and who is comfortable managing multiple stakeholders across Sportsnet, event partners and the official tournament organiser.
A successful Program Marketing Lead will possess
A proactive attitude and willingness to grow with the role
Highly organised persona with solid attention to detail and the ability to manage multiple projects simultaneously
Excellent communication, collaboration & time management skills
The ability to take feedback constructively and iterate quickly
An understanding of working in a deadline-driven environment
Main responsibilities include
Support the Marketing Manager in developing campaign strategies aligned to brand and commercial objectives
Manage ongoing, dynamic marketing campaigns and execute across a broad range of digital and affiliate channels
Work closely with content writers, digital specialists,



developers and designers to execute campaign requirements across all relevant channels
Plan and manage EDM, SMS, organic, and paid social media calendars
Support SEO and UX optimisation across all website content in conjunction with developers, designers and digital marketing specialists
Assist in planning and implementing customer journey content across manual and automated channels
Support the mapping of customer touchpoints across different audience segments and marketing objectives
Assist in maintaining clear marketing communication channels between internal and external stakeholders for one of Sportsnet's key programs
Applicants must have
A bachelor's degree in marketing, communications or a related field, or equivalent professional experience
5+ years of experience in marketing, with demonstrated experience leading campaigns for a major event, sporting property or program
Demonstrated experience managing multi-channel marketing campaigns
Proficiency in email marketing platforms
Experience with Meta Ads Manager or equivalent paid social platforms
Strong copywriting and proofreading skills
Familiarity with CRM systems and marketing automation tools
Working knowledge of design principles and visual brand consistency, with the ability to give clear, constructive creative briefs and work collaboratively with graphic designers
Familiarity with design tools such as Adobe Creative Suite or Canva sufficient to review, adjust or mock up simple assets when needed
Ability to operate autonomously in a dedicated, high-visibility program role
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📌 Program Marketing Lead (Melbourne)
🏢 Sportsnet Corporation
📍 Melbourne