Own the Kokoda brand experience — online and in person.
Kokoda Caravans is looking for aBrand Engagement Curatorto become the eyes, ears and voice of our brand.
This isn't just a social media role, and it isn't just a showroom role.
You'll help shape how people experience Kokoda — from the Meta ad that first catches their attention, to the Google search that brings them to our website, the Facebook conversation that follows, right through to the moment they walk into our Queensland Experience Centre.
You'll work closely with our On the Line Manager, Content Curator and Sales team to keep our brand active, engaging and consistent across Meta, Google, our website, social media, community groups and the Experience Centre itself.
We're looking for someone who understands the caravan and camping lifestyle.
Someone who genuinely enjoys the outdoors, knows what travellers care about and can communicate with our audience naturally.
If you're the type of person who notices when a caravan isn't presented quite right, spots a question being asked repeatedly in a Facebook group, and wants to know why one campaign, page or piece of content performed better than another, we'd like to hear from you.
What you'll own
1. Digital Engagement: be part of the conversation
Help manage Kokoda's presence across Facebook and Instagram
Monitor and engage across relevant Facebook groups and caravan communities
Respond to comments, questions and conversations in the Kokoda tone of voice
Identify genuine sales enquiries and make sure they're passed to the right person
Keep an eye on what caravan owners and buyers are talking about online
Identify recurring questions, objections and topics that could become future content
Build relationships with our online community rather than simply posting at them
Help source and share customer stories and user-generated content
Monitor audience sentiment and feed useful insights back to the wider team
2. Meta, Google & Digital: understand what's working
Work across Meta advertising alongside the On the Line Manager
Manage Meta campaign setup, monitoring and optimisation
Review campaign performance and identify opportunities for improvement
Analyse engagement, reach, enquiries, leads and other key performance data
UseGoogle Analyticsto understand website traffic, customer behaviour and how people are finding and interacting with Kokoda online
Monitor key website pages and identify opportunities to improve traffic, engagement and conversions
Track the customer journey from campaign or search through to website enquiry
Monitor organic search performance and identifySEO opportunities
Research relevant keywords and search trends within the caravan, camping and off-grid market
Work with the wider marketing team to make sure website pages, blogs and content are optimised for search
Look beyond surface-level numbers to understand what content, campaigns and website pages are actually connecting with people
Track trends across paid campaigns, organic search,



social media and community conversations
Turn data into practical recommendations for future campaigns, content and website improvements
You don't need to be buried in spreadsheets all day — but you should genuinely enjoy understandingwhy something worked, where people are coming from and what we should do next.
Help manage the social media calendar across Facebook and Instagram
Work with the On the Line Manager to plan campaigns, launches, events and Experience Centre activity
Schedule and publish approved content
Make sure content remains relevant and consistent
Identify opportunities for local content, customer stories and events
Help ensure our organic content and paid campaigns work together
Use social, search and website insights to help shape future content
Keep an eye on emerging social and digital trends
4. Brand Experience: make Kokoda look the part
Our Queensland Experience Centre is an extension of the Kokoda brand, and you'll help make sure it feels that way every day.
Maintain high presentation standards throughout the Experience Centre
Make sure display caravans are clean, styled, dressed and ready for customers
Ensure signage, brochures, screens and marketing material are current and presented correctly
Regularly walk through the space from a customer's perspective and identify anything that could be improved
Help prepare the Experience Centre for campaigns, launches, events and customer appointments
Work with the sales team to make sure the physical customer experience reflects the Kokoda brand
Keep the space welcoming, organised and consistent
5. Community: live the lifestyle
Kokoda isn't just selling caravans.
We're part of a community of people who love travelling, camping and exploring Australia.
We want someone who understands that world.
Build genuine relationships with Kokoda owners and prospective customers
Engage with caravan, camping and travel communities online
Help uncover owner stories, destinations and experiences worth sharing
Represent Kokoda at Experience Centre events, customer days and activations
Understand what matters to people buying and travelling in an off-road caravan
Bring ideas back to the business based on what you're hearing from the community
About you
You're equal partsbrand person, community person and digital thinker.
You're comfortable talking to someone walking through the Experience Centre, replying to a Facebook comment and then sitting down to look at campaign or website performance.
You'll ideally have:
Experience with Meta Business Suite, Facebook and Instagram
An understanding of Meta advertising and campaign performance




Experience withGoogle Analyticsand interpreting website data
A working understanding ofSEO, keywords and organic search
An understanding of how social, paid advertising, search and website activity work together
Experience managing or contributing to a social media calendar
Confidence analysing digital and social performance data
A natural, friendly approach to customer and community engagement
Excellent attention to detail and presentation
The ability to work independently and take ownership of your area
An instinct for protecting and presenting a brand consistently
Confidence working across multiple priorities without needing to be constantly directed
Most importantly,you genuinely understand and enjoy the caravan, camping or outdoor lifestyle.
Maybe you caravan yourself.
Maybe weekends mean camping, four-wheel-driving, fishing or exploring somewhere new.
You don't need to know everything about Kokoda on day one — but you should understand the people we're talking to.
What success looks like
Our Queensland Experience Centre always looks and feels unmistakably Kokoda
Customers receive a consistent brand experience online and in person
Facebook groups, comments and community conversations are actively monitored and engaged with
Our social calendar is organised, relevant and consistent
Meta campaigns are monitored closely and informed by real performance data
Google Analytics is being used to understand website behaviour and marketing performance
SEO opportunities are regularly identified and acted on
Organic search visibility and relevant website traffic continue to improve
Marketing receives useful insights about what customers are searching for, asking, saying and responding to
Opportunities are spotted rather than waiting for someone else to point them out
The Queensland team and Melbourne marketing team operate as one brand
Kokoda Caravans is a growing, Australian-owned caravan manufacturer with a team of70+ peopleacross the business.
We build premium off-road and off-grid caravans and have been recognised with industry awards forinnovation and X-Factor, reflecting our drive to challenge what's expected from a caravan and keep pushing the brand forward.
We're a fast-moving business with afun, energetic and exciting team environment.
There are always recent ideas, new projects and plenty happening across the business, so we're looking for people who want to get involved, contribute and grow with us.
One of the best parts of Kokoda is our customers.
They're passionate about travelling, exploring Australia and getting the most out of their caravans — and they're genuinely great people to work with.
Building relationships with our Kokoda owners and hearing where their adventures take them is a big part of what makes working here rewarding.
We're continuing to grow, evolve and try new things — and we're looking for people who are excited to be part of where Kokoda goes next.
#J-*****-Ljbffr

📌 Brand Engagement Curator (Caboolture)
🏢 Kokoda Caravans
📍 Caboolture