Job Description
Do you want to protect future generations? Protect tomorrow together at the NSW EPA n
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Join a purpose-led organisation and make a difference to the environment and our community
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Work on issues that matter in a supportive, cooperative and creative environment
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Remuneration starting from $152,****** plus superannuation
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Benefits and flexibility recognising work isn't all you are passionate about
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Role based in Parramatta
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The opportunity n
We have an exciting new opportunity for the Media Relations Lead at the NSW Environment Protection Authority. The role develops and oversees the planning and implementation of organizational and ministerial communications.
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The role leadsthe EPA's mediaand social mediafunctions, bringing togetherstrategic media relations, digital
storytelling,social
media engagementand issues managementto deliver impactful content.
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The role managesstakeholder needs while supporting the Media Manager in implementing the short and long-term media strategy of the EPA.
Key knowledge and experience n
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Experience in the management of high risk and sensitive community issues including leading and developing strategic media management.
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Experience in stakeholder management and working collaboratively with Ministerial offices, Executives and regulatory authorities.
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Experience in managing team development whilst delivery daily media objectives.
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Proven experience developingand implementing socialmedia strategies.
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About you n
You are an experienced media and communications leader who can confidently operate in fast-paced, high-profile and sensitive environments.



This role is ideal for someone who can balance strategic thinking with hands-on media delivery, while building strong relationships across government, media and internal stakeholders.
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You will be a calm, credible and influential leader who can support the EPA's media and social media functions and contribute to effective Ministerial and stakeholder communications.
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You are digitallysavvy creative and audience-focused, with astrong understanding ofwhat makes contenteffective across differentsocial platforms.
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You will build a cohesive and integrated media and social media function that delivers high-quality content.
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To be successful in this role, you will have the following experience:
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Experience managing high-risk and sensitive issues, including working closely with Ministerial offices, executives and regulatory agencies
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Proven ability to lead and develop teams while delivering daily media priorities in a high-volume environment.
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Strong skills in planning and delivering content across multiple channels, with a sound understanding of the media and social media landscape.
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Experience developing and implementing media strategies that support stakeholder engagement and reputation management.
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Strong judgement and problem-solving skills in complex or politically sensitive situations.
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Ability to coordinate proactive and reactive media materials in line with Government, legal and reputational requirements.
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Well-developed relationship management skills with internal stakeholders, Ministerial staff and media.
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Capacity to manage competing priorities, including after-hours responsibilities.
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Experience using socialmedia to supportissues management,
reputationmanagement
and
stakeholderengagement,
including duringfast-moving orsensitive issues.
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Tertiary qualifications in a related field and/or demonstrated relevant professional experience.
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About the team n
Our Corporate Affairs Team leads the NSW EPA's internal and external strategic communications, media, ministerial, parliamentary and public relations.
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For more information, please read the full Role Description -Media Relations Lead EO12
About us n
As the environmental steward and regulator of our State we are committed to a sustainable future.
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Our people are proud to play a role in protecting the environment of NSW. We partner with Aboriginal people, industry and the wider community to protect, restore and enhance our diverse ecosystems.
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We bring scientific expertise, experience and actions to inspire innovative solutions as we transition our state to a circular economy.
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As we respond to urgent current issues, including climate change, we educate and support our stakeholders to create an environmentally healthy future.
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Join us on our mission to protect tomorrow together.
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#J-*****-Ljbffr

📌 Media Relations Lead (Social Media) (Sydney)
🏢 NSW Environment Protection Authority
📍 Sydney