Marketing & Attractions Lead
This is a excellent opportunity for a marketing professional with demonstrated marketing strategy & design experience, campaign execution - to join our growing team.
Rogers Resourcing is a growing business in Western Australia & we have recently opened an office on the Sunshine Coast - Kuluin near Maroochydore.
New Position in a Growing Business
Opportunity to make it your own
Open to Part time & Full Time - the right person for our team and stage in business is key
In traditional resourcing companies, 1 person does it all.
At Rogers, we are setting up separate specialist areas to support client's resource and put people where they flourish best.
This role will be the beginning of our marketing and attractions team.
Our Marketing Lead will support the broader team with relocation campaigns, writing and editing content, attraction for our clients - why work at our clients' business & vacant positions.
This role will also support our team in thinking about and fleshing out what the opportunities are for candidates with different clients and positions so they can speak about the client and positions with greater confidence.
In **** we also have a relocations campaign 'Move for Opportunity' - and we are looking for the right individual to work on from infancy & to execute to budget to support open jobs in regional areas.
About Us
At Rogers Resourcing, we work closely with our clients to provide solutions in Resource Planning & Recruitment within Mining, Construction & Engineering.
We are not a traditional Recruitment agency but offer a retainer model to provide an all-rounded service to our clients with a focus on building relationships with our client's teams to avoid isolated recruitment solutions with a focus on quality recruitment.




As part of our service, our approach allows us to consult on operational, organisational development and strategic resource planning to align recruitment solutions with the overall client's business objectives, which in turns supports retention, new and existing employees.
We love what we do, we're passionate about our approach.
Small business, small team.
We value people, innovation and transparency.
About You
We are seeking a creative, out of the box thinker who can apply their marketing experience to the recruitment industry.
You will need to be able to work on strategy alongside the Director and also execute content, campaigns & marketing materials.
Key Responsibilities:
Strategise Attraction Opportunities for New Positions, Hard to Fill Positions & Overall Client Attraction
Develop and execute marketing campaigns for specific positions & relocations
Creative problem solver - working on our hard to fill positions and how we can engage with specific target audiences
Storyboard video content - testimonials, client videos for attraction purpose
Track campaign performance to identify what's working and where there is room for improvement
Write and edit content and adverts
Digital marketing experience is advantageous
Proactive at supporting the team to deliver 'Attraction' as an add on for our clients - why work at their business
Manage marketing budgets,



suppliers, agencies and platforms to maximise value and ensure marketing resources are used effectively.
Work with the director to define the overall Rogers brand and marketing direction for the next few years
Oversee CRM, customer journey and marketing automation initiatives, improving customer engagement and lifecycle communications.
Work with our Relationship Manager to support new and existing Rogers' client engagement
Willingness to assist team members and support the team during peak periods to get the task over the line
Supporting the team with nurture campaigns to build relationships with candidates, send targeted email & text marketing
We're a small team, not afraid to jump in and help the team out with what's needed
Willing to take on feedback from client and adapt to changing needs and priorities
Comfortable in a fast paced environment
Take ownership and happy to test, learn and improve
Essential Experience:
Demonstrated previous experience in creating and delivering marketing content, strategy to budget
Customer facing with clients
Digital Marketing Experience is preferred
Experience with SEEK, LinkedIn and other platforms is advantageous but not essential
Working with clients to articulate the why behind, what their business feels like, their culture and vision & creating content to reflect who they are,
Storyboard planning for video content
Interpersonal and communication skills
Ability to manage own workload and prioritise
Autonomous, team player and calm under pressure
Organised and proactive approach with ability to prioritise against deadlines
Experience - Microsoft Outlook, Word, Excel, Canva
#J-*****-Ljbffr

📌 Marketing & Attractions Lead (Queensland)
🏢 Rogers Resourcing
📍 Queensland