Job Description
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Our client is an iconic Australian luxury fashion house with a loyal, global community, selling through its own online storefronts, boutiques and wholesale partners. They're moving from calendar-led broadcasting to communications shaped by what each customer actually wants, and this role sits at the centre of that shift.
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As the day-to-day owner of Klaviyo, you'll build, fix and scale the automated email and SMS journeys that turn first-time buyers into repeat customers and bring lapsed customers back, working closely with the data, ecommerce, retail and clienteling teams.
What you'll do n
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Own and optimise core flows: welcome, browse and cart abandon, back-in-stock, post-purchase, win-back and VIP
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Design journeys for the moments that matter most, especially converting first-time buyers into second purchases
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Build cross-flow logic properly, including frequency caps, suppression rules and exit/re-entry conditions
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Create behavioural segments and use agile content and product feeds so every send feels personal
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Run a structured testing programme across subject lines, creative, timing, offers and journeys
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Report on revenue, conversion,



repeat purchase rate and retention, not just opens and clicks
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Own QA and compliance (Spam Act, Privacy Act and international equivalents), and keep the account healthy with clean data and documented logic
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Keep every email and SMS unmistakably on-brand, from tone to design
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About you n
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5+ years in email, CRM, lifecycle or marketing automation, ideally in fashion, luxury, beauty or DTC ecommerce
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Deep, hands-on Klaviyo experience, including complex flows, segments and energetic content (essential)
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Experience connecting Shopify and retail data into an ESP
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A track record of lifting retention, repeat purchase or lifetime value
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Analytical confidence and the ability to turn data into action
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A genuine eye for design and brand, and an understanding of why tone matters in luxury
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Meticulous attention to detail, with the ability to juggle multiple journeys at once
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Nice to have: CDP, clienteling or omnichannel retail data experience, multi-market programmes, basic HTML/CSS, SQL
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📌 Crm & Marketing Specialist Klaviyo New South Wales
🏢 Arkadia Talent
📍 New South Wales