Account Manager – FMCG & Integrated Marketing

Brand Catalyser is a Top-Rated Market-entry Consulting & Marketing Agency headquartered in Australia, with offices across Asia. We provide go-to-market strategy, market entry, distribution advisory and integrated marketing solutions that help brands expand across Australia, New Zealand, China and Southeast Asia.

We work primarily with consumer-facing and FMCG brands, helping them navigate different markets, consumers, cultures and retail landscapes.

About the Role

The Account Manager is a client-facing role responsible for managing day-to-day client relationships, coordinating marketing projects and ensuring high-quality delivery across campaigns.

You will work closely with the Account Director and our Creative, Digital, Strategy and Market teams to develop and execute marketing solutions for FMCG and consumer brands.

This role requires someone who is commercially minded, highly organised, proactive with clients and comfortable working across both strategy and execution .

You will be expected to understand not only what needs to be delivered, but also why the client needs it and how Brand Catalyser can create additional value.

Key Responsibilities

1. Client & Account Management

- Act as a key day-to-day contact for assigned clients and build strong, professional relationships.
- Manage client expectations, timelines, deliverables and communication throughout projects.
- Lead client meetings, presentations and regular account catch-ups where appropriate.
- Understand clients' business objectives, challenges and pain points and translate them into actionable marketing solutions.
- Proactively identify opportunities to improve client results and recommend additional services where relevant.
- Clearly communicate project progress, risks, delays and required decisions to clients.
- Work closely with Account Directors and internal teams to ensure client expectations are aligned with project scope and available resources.
- Maintain accurate account records, project plans and follow-up actions.

2. FMCG Marketing & Campaign Management

- Manage marketing campaigns for FMCG and consumer brands across relevant digital and social channels.
- Coordinate campaigns from briefing through to execution, reporting and optimisation.
- Work with internal creative, strategy, media and content teams to ensure campaigns are delivered on time and to the required standard.
- Understand FMCG consumer behaviour, brand positioning, product launches and promotional activities.
- Monitor competitor activities and market trends and turn relevant findings into actionable recommendations for clients.

3. Influencer & Social Media Marketing

- Develop and manage influencer marketing campaigns across TikTok, Instagram and YouTube.
- Identify and evaluate relevant influencers/creators based on brand objectives, audience, content style and performance.




- Coordinate influencer outreach, briefing, negotiation, content approval and campaign execution.
- Monitor influencer campaign performance and prepare client-facing reports and recommendations.
- Understand the differences between TikTok, Instagram and YouTube content and how creator strategies should be adapted to each platform.

Previous hands-on experience in influencer marketing is required.

4. Australian & New Zealand Market / Event Experience

- Support or manage marketing activities targeting Australian and New Zealand consumers.
- Participate in the planning and execution of Australian or New Zealand events, including trade shows, brand activations, launches, networking events or industry events.
- Coordinate event-related suppliers, partners, clients and internal teams.
- Support pre-event promotion, event execution and post-event follow-up.
- Develop an understanding of the Australian and Recent Zealand retail, FMCG and marketing landscape.

Previous experience working on Australian or New Zealand events is required.

5. AI & Marketing Workflow

We are looking for someone who actively uses AI to improve the way they work, rather than simply having an awareness of AI tools.

- Use AI tools such as Claude Code or Codex to improve marketing workflows and day-to-day productivity.
- Explore opportunities to automate repetitive marketing and account-management tasks.
- Use AI for research, content development, campaign analysis, workflow creation and information processing.
- Develop practical AI-assisted workflows that improve efficiency and reduce manual work.
- Stay up to date with emerging AI tools relevant to marketing and agency operations.

Hands-on experience using Codex, Claude Code or similar AI coding/agent tools is highly desirable.

6. Business Development & Commercial Contribution

- Identify opportunities to expand existing client relationships through additional services.
- Support new business development activities, proposals and pitches.
- Contribute market and client insights to new business proposals.
- Build relationships with potential clients, partners, suppliers and industry contacts.
- Identify opportunities where Brand Catalyser's broader services can solve client business problems.

About YouEssential Experience & Skills

We are looking for someone who has:

- Proven experience working with FMCG brands — this is a must-have.
- Proven experience in a client-facing Account Management or similar role, preferably within an agency, media,



marketing or brand environment.
- Strong experience managing client expectations, relationships, timelines and deliverables.
- Hands-on experience in influencer marketing across TikTok, Instagram and YouTube.
- Previous experience working on or supporting Australian or New Zealand events, such as trade shows, brand activations, launches or industry events.
- Strong understanding of the Australian and/or New Zealand FMCG, retail and marketing landscape.
- Ability to communicate professionally with clients in both English and Chinese, both written and verbally.
- Demonstrated ability to use AI tools such as Codex or Claude Code to improve workflows and support marketing-related work.
- Strong project management and organisational skills, with the ability to manage multiple clients and deadlines simultaneously.
- Strong commercial awareness and ability to identify opportunities for clients and the business.
- High level of attention to detail and accountability for deliverables.
- Proactive working style — able to identify what needs to be done without waiting for instructions.
- Retail sales experience, particularly within FMCG, consumer goods, grocery, beauty, personal care or related categories.
- Experience working directly with retailers or retail buying teams.
- Experience with e-commerce platforms and digital retail.
- Experience working across Southeast Asia or Greater China.
- Experience managing cross-border marketing campaigns.
- Existing network of Australian/NZ influencers, creators, event partners or FMCG industry contacts.

Desirable / Bonus

- Retail sales experience, particularly within FMCG, consumer goods, grocery, beauty, personal care or related categories.
- Experience working directly with retailers or retail buying teams.
- Experience with e-commerce platforms and digital retail.
- Experience working across Southeast Asia or Greater China.
- Experience managing cross-border marketing campaigns.
- Existing network of Australian/NZ influencers, creators, event partners or FMCG industry contacts.

Client-oriented

You understand how to build trust with clients, manage expectations and become someone they can rely on.

Commercially minded

You don't simply complete a brief. You understand the client's business and look for opportunities to create additional value.

Proactive

You don't wait for someone to tell you what to do. You identify problems, propose solutions and take ownership.

Tech & AI savvy

You are comfortable experimenting with tools such as Codex and Claude Code and looking for ways to make marketing work more efficient.

FMCG minded

You understand that marketing is ultimately connected to consumers, products, distribution and sales.

Cross-cultural

You can confidently communicate with both English- and Chinese-speaking clients and stakeholders.

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📌 Account Manager – FMCG & Integrated Marketing (Melbourne)
🏢 Brand Catalyser
📍 Melbourne