We are seeking an experienced Marketing Specialist to develop and implement marketing strategies and campaigns that strengthen the Plasser brand, increase market awareness and support business development across Australasia.

The Marketing Specialist will be responsible for planning, developing and delivering marketing communications across digital, print, social media, industry publications, exhibitions and other relevant channels.

The position requires the ability to understand technical products and engineering concepts and translate them into clear, commercially focused marketing content for customers and industry stakeholders.

The successful candidate will work closely with sales, engineering, product and management teams to communicate the capabilities and benefits of Plasser's railway track maintenance machinery, equipment and support services.

Benefits

- The opportunity to work within an established Australian rail infrastructure and engineering business.
- Exposure to advanced railway machinery and technology.
- The opportunity to work with technical, engineering, sales and commercial professionals.
- A role with direct involvement in major rail infrastructure markets and projects.
- A professional environment focused on engineering, innovation and customer service.

Task & responsibilities

Plasser Australia

We are seeking an experienced Marketing Specialist to develop and implement marketing strategies and campaigns that strengthen the Plasser brand, increase market awareness and support business development across Australasia.

The Marketing Specialist will be responsible for planning, developing and delivering marketing communications across digital, print, social media, industry publications, exhibitions and other relevant channels.

The position requires the ability to understand technical products and engineering concepts and translate them into clear, commercially focused marketing content for customers and industry stakeholders.

The successful candidate will work closely with sales, engineering, product and management teams to communicate the capabilities and benefits of Plasser's railway track maintenance machinery, equipment and support services.

Benefits

- Full-time permanent employment.
- The opportunity to work within an established Australian rail infrastructure and engineering business.
- Exposure to advanced railway machinery and technology.
- The opportunity to work with technical, engineering, sales and commercial professionals.
- A role with direct involvement in major rail infrastructure markets and projects.
- A professional environment focused on engineering, innovation and customer service.

Task & responsibilities

Brand Management

- Manage and maintain the Plasser brand across Australian and Australasian marketing activities.
- Ensure marketing materials and communications comply with applicable corporate brand standards.
- Develop and maintain consistent brand messaging across digital, print and industry channels.
- Develop customer case studies, project profiles,



articles and other marketing content.
- Promote the company's capabilities, technical expertise, innovation and local manufacturing activities.

Marketing Campaigns and Content

- Plan, develop and implement integrated marketing campaigns to increase brand awareness, audience engagement and lead generation.
- Develop marketing content for websites, email campaigns, social media, industry publications and other communication channels.
- Prepare clear and commercially focused content relating to technical products and services.
- Develop content covering railway track maintenance technologies including tamping, ballast management, track renewal, catenary installation, flash-butt welding and digital track measurement and diagnostic systems.
- Manage and update website content, including product information, company news, project information and technological developments.
- Develop and manage LinkedIn and other relevant social media content.
- Apply search engine optimisation (SEO) principles to relevant digital content.

Sales and Commercial Support

- Work with Technical Sales Specialists and commercial managers to develop sales and marketing materials.
- Prepare presentations, technical brochures, capability statements, proposal materials and other customer-facing documentation.
- Develop customer-specific marketing materials in response to commercial opportunities.
- Support the sales team with marketing resources for tenders, presentations, customer meetings and industry events.
- Ensure marketing communications accurately represent the company's products, services and technical capabilities.

Market Research and Analysis

- Monitor developments in the Australian and Australasian rail infrastructure market.
- Research customer requirements, industry developments and competitor activity.
- Monitor trends affecting the rail industry, including automation, decarbonisation and digital track diagnostics.
- Identify opportunities for new marketing campaigns and market engagement activities.
- Monitor and report on marketing performance, including website traffic, campaign engagement, event leads and content performance.
- Use market and campaign data to improve marketing activities and return on investment.

Customer and Industry Engagement

- Develop marketing communications for rail network owners, contractors, government transport authorities and other industry stakeholders.
- Support customer engagement activities, technical seminars, exhibitions and industry events.
- Coordinate marketing activities associated with trade shows, conferences, exhibitions and corporate sponsorships.




- Support communications throughout the customer lifecycle, including enquiries, tenders, equipment delivery, commissioning and ongoing service activities.
- Gather customer feedback and market intelligence to inform future marketing and communication strategies.

Qualification & experience

The successful applicant will have:

- Relevant qualifications in Marketing, Communications, Business, or a related discipline, or equivalent relevant professional experience.
- Demonstrated professional experience in marketing, communications, brand management or a related role.
- Demonstrated experience developing and implementing multi-channel marketing campaigns.
- Excellent written and verbal communication skills.
- Demonstrated ability to develop professional marketing, digital and commercial content.
- Strong project management and organisational skills.
- Demonstrated ability to manage multiple projects and deadlines simultaneously.
- Strong attention to detail and a high standard of written work.
- Experience working with internal technical, engineering, sales and management teams.
- Strong stakeholder engagement and relationship management skills.
- Experience coordinating exhibitions, trade shows, industry events or corporate sponsorships.
- Experience with digital marketing, website content management, social media and SEO.
- Ability to analyse marketing and campaign performance and use data to improve outcomes.
- Experience in one or more of the following industries will be highly regarded:
- Rail and transport infrastructure
- Engineering
- Manufacturing
- Heavy machinery and equipment
- Construction or infrastructure
- Industrial technology

Experience with railway track maintenance machinery or related rail technology will be advantageous, including knowledge of tamping, ballast profiling, track recording, track renewal or associated equipment.

Personal Attributes

- Strong commercial awareness.
- Excellent communication and interpersonal skills.
- A professional and cooperative approach.
- Strong analytical and problem-solving capabilities.
- The ability to understand technical information and communicate it to commercial and non-technical audiences.
- Initiative and the ability to work independently.
- Strong organisational skills and attention to detail.
- The ability to work effectively with technical specialists, sales professionals, management and external stakeholders.

About Company

Plasser Australia is a leading provider of railway track maintenance machinery, equipment and lifecycle support services to the Australian and Australasian rail industry.
With a strong focus on engineering, innovation and customer service, the business supports rail network owners, contractors and other industry participants through advanced mechanised track maintenance and rail infrastructure technologies.
The company also has local manufacturing and engineering capabilities in St Marys, NSW.

Work Type: Full time

Salary: $

Job Publish:

Job Expire:

#J-18808-Ljbffr

📌 Marketing Specialist (Sydney)
🏢 Plasser Australia
📍 Sydney