Are you a performance-driven Paid Media Specialist who knows how to turn advertising budgets into quality leads, sales and business growth ?

We’re looking for a Senior Paid Media Specialist to join our team and take ownership of Google Ads and Meta Ads campaigns across a portfolio of clients.

This is more than a campaign management role. You’ll be responsible for strategy, optimisation, client communication, weekly performance meetings, client retention and account growth.

What You’ll Be Responsible For:

- Manage and optimise Google Ads & Meta Ads campaigns.
- Develop paid media strategies aligned with client business goals.
- Manage Search, Performance Max, Display, Remarketing, Shopping and Meta campaigns.
- Monitor leads, conversions, CPL, CPA, ROAS and overall campaign performance.
- Analyse lead quality and connect advertising performance with actual business outcomes.
- Conduct weekly client performance meetings .
- Present campaign results, insights, optimisation strategies and next steps to clients.
- Build strong, long-term client relationships.
- Identify performance issues early and develop recovery strategies.
- Work with internal SEO, Web, Design, Content and Account Management teams.
- Identify opportunities for account growth,



increased advertising budgets and additional digital marketing services.
- Help protect client retention and contribute to monthly recurring revenue growth .
- Support junior team members and contribute to improving internal Paid Media processes.

What We’re Looking For:

- 3+ years of hands-on Paid Media experience.
- Strong experience with Google Ads and Meta Ads .
- Experience managing multiple client accounts.
- Solid understanding of lead generation and conversion-focused campaigns.
- Experience with GA4, Google Tag Manager and conversion tracking.
- Experience with Meta Pixel / Conversions API is highly desirable.
- Strong analytical and reporting skills.
- Excellent communication and presentation skills.
- Confidence leading weekly client meetings.
- Strong commercial understanding of leads, sales, revenue and ROI.
- Ability to identify opportunities for client growth and retention.
- Strong organisational and time-management skills.

What Success Looks Like:

If you’re ready to take ownership of both paid media performance and client success , we’d love to hear from you.

#J-18808-Ljbffr

📌 Senior Paid Media Specialist – Google Ads & Meta Ads (Melbourne)
🏢 Xugar
📍 Melbourne