SOCIAL MEDIA EXECUTIVE & CONTENT CREATORWindsor Smith is an iconic Australian footwear brand, known for delivering trend-driven, fashion-forward styles for men and women all year round.We're looking for a Social Media Executive & Content Creatorto take ownership of our Women's social channels, bringing the brand to life through innovative, engaging, and on-trend content.This is a full-time, office-based role, working within a small, fast-paced team, suited to someone who is proactive, self-driven, and thrives when working both independently and collaboratively.The RoleYou'll be responsible for managing and growing Windsor Smith Women's social presence, with a strong focus on content creation, storytelling, and performance-driven campaigns.Key ResponsibilitiesOwn and manage the social media calendar for Windsor Smith Women'sStay on top of key retail moments (including Afterpay sales), ensuring they are planned into the calendar and brought to life through timely, engaging contentConceptualise, create, and execute monthly social campaigns across Instagram, TikTok, and FacebookShoot, edit, and publish high-quality photo and video content (organic + paid)Stay ahead of trends and translate them into on-brand, engaging contentManage and optimise paid social campaigns (Meta Ads) to drive engagement and brand awarenessPlan, design, and execute EDM campaigns using DotDigital or similar platforms, ensuring alignment with broader marketing activityMonitor performance, analyse insights, and identify growth opportunities across social and email channelsEngage with the community by responding to comments, messages, and customer enquiriesBuild and manage influencer and stylist partnershipsCollaborate with internal teams and external creatives (photographers, videographers, agencies)Ensure all content aligns with Windsor Smith's brand identity, tone, and visual directionAbout YouYou're a creative thinker with a strong understanding of social culture and a passion for fashion.
You're confident both behind and in front of the camera,



and you understand what makes content perform.You're highly organised, accountable, and able to manage your time, meet deadlines, and work in a fast-paced environment.
You also bring a confident, outgoing personalityand are comfortable reaching out, engaging with people, and taking initiative.You're willing to step outside your comfort zone, try recent ideas, and test different approaches to content and storytelling.Skills & Experience2–3+ years' experience in social media, content creation, or digital marketing (fashion or retail preferred)Strong understanding of Instagram and TikTok, including trends, formats, and algorithmsConfident shooting, editing, and appearing in video contentA sharp eye for fashion, styling, and visual storytellingAbility to work independently while contributing to a small team environmentProven ability to meet deadlines and manage multiple projects simultaneouslyStrong copywriting skills with excellent attention to detailExperience with Meta Ads Manager and Business ManagerExperience creating EDMs using DotDigital or similar platformsFamiliarity with analytics tools (e.g. Google Analytics, Iconosquare)Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or FigmaExperience with content scheduling platforms (such as Sked)What We're Looking ForSomeone who can turn trends into clever, on-brand contentA social-native who understands digital culture instinctivelyA proactive, ideas-driven creative who takes ownershipSomeone who thrives in a hands-on role within a small teamStrong accountability and ability to work autonomouslyStrong understanding of brand tone, consistency, and identityExperience with Meta Ads Manager and Business ManagerExperience creating EDMs using DotDigital or similar platformsFamiliarity with analytics tools (e.g. Google Analytics, Iconosquare)Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or FigmaExperience with content scheduling platformsThis role you will be reporting directly to the Director.Must have a licence and car to travel for photo shoots during working hours.
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📌 Social Media Executive & Content Creator (Melbourne)
🏢 Windsor Smith
📍 Melbourne