Asthma Australia is the national consumer peak body representing people living with asthma.
Through advocacy, policy, education, research and community engagement, the organisation works to improve outcomes for the 1 in 9 Australians affected by asthma while increasing awareness of the significant impact respiratory health has on individuals, families and communities.
Asthma Australia is seeking an experienced PR and Media Manager tolead and shape its public relations and media function at a pivotal point in the organisation's growth.
This is a rare opportunity offering the autonomy, support and platform to develop the media strategy, build influential relationships, identify compelling stories and elevate the profile of a trusted national health charity.
For amotivated and proactive communications professional, this is the chance to leave a genuine mark.
You'll help drive national conversations, increase awareness of asthma as a serious chronic health condition and position the organisation as the leading voice on asthma and respiratory health in Australia.
About the role
Reporting to the Director, Public Affairs and Policy, you'llown the development and execution of a proactive PR and media strategythat supports the organisation's advocacy, policy, research and awareness objectives.
Working closely with senior leaders and internal stakeholders, you'll identify opportunities to strengthen visibility, enhance reputation and amplify the organisation's impact across key audiences.
You'll be responsible for building strong media relationships, generating earned media opportunities and turning complex health, policy and research topics into compelling stories that resonate with the public, decision-makers and media.
You'll be trusted to bring ideas, challenge thinking, identify opportunities and build a media function capable of driving meaningful organisational impact.
You'll work closely with an engaged leadership team,



contribute to strategic organisational priorities and have the opportunity to shape how the organisation is seen, heard and understood nationally.
Key responsibilities include:
Developing and leading the organisation's PR and media strategy
Building and maintaining strong relationships across print, broadcast, digital and political media
Identifying and securing proactive media opportunities
Writing high-quality media releases, opinion pieces, statements and briefing materials
Supporting major campaigns, advocacy initiatives and organisational priorities
Preparing and supporting spokespersons for media engagement
Sourcing and supporting people with lived experience to share their stories
Monitoring media activity, measuring impact and identifying opportunities for continuous improvement
Providing strategic advice on reputation, messaging and emerging issues.
About You
You are a highly capable media, communications or PR professional who combinesstrategic thinking with a hands-on approach.
You know how to identify a story, build relationships and create momentum.
You're comfortable working autonomously, enjoy taking ownership and are energised by the opportunity to build and shape a function rather than simply maintain one.
You'll bring:
Significant experience in public relations, media relations, communications or journalism
Demonstrated success developing and delivering effective PR and media strategies
Exceptional writing and storytelling capability
Strong media networks or the ability to establish them quickly
Experience securing earned media outcomes across multiple channels
Outstanding stakeholder engagement and influencing skills
Solid judgement, initiative and accountability
The ability to thrive in a dynamic environment and manage competing priorities.
Experience within health, advocacy, government or the not-for-profit sector will be highly regarded.
We value diversity and welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, CALD communities and people with disabilities.
Reasonable adjustments for your application can be arranged upon request.
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📌 Pr And Media Manager (Canberra)
🏢 Beaumont People
📍 Canberra