Direct Response Copywriter / Creative StrategistBlackboardRichmond, VictoriaFull-timeHybrid $70k – $85k + super, depending on experienceWe're looking for an experienced direct response copywriter who can write UGC scripts for paid social at volume, and use ad data to decide what gets written next.About BlackboardBlackboard is a creative and paid social agency in Richmond.We work with DTC brands across supplements, health, beverage and consumer goods, and we do everything in-house, from strategy and scripts through to casting, shooting, editing and running the media.
The work ranges from full production days with a crew to a creator filming a street interview on their phone, and all of it is built to sell on Meta.We're small and growing quickly.
The people joining now will be running the teams in a couple of years.The role, and where you'd sitYou'd own the creative strategy across our accounts.
You'd be reading what's working in the ad accounts, deciding what gets made next, writing the scripts and the creator direction, and then checking what comes back against what you intended.Your main job is scriptwriting, at around 50+ scripts a month, plus the hooks, ad copy and creator direction that go with them.
That volume means you need to be rapid without the quality dropping off, and you need frameworks rather than inspiration to get there.You'd work most closely with our talent manager, who casts and briefs every creator, and with our post-production team.
You'd also be in front of clients monthly, walking them through performance and pitching the next round of ideas.What you'll be doingCreative strategy and dataReview creative performance across accounts and identify what's scaling, what's fatiguing and what's worth iterating onBuild the testing roadmap for each client: the angles,



the formats, the messaging territories, what we try next depending on the resultRun deep competitor and category research through the Meta Ad Library, TikTok Creative Center, landing pages and customer reviewsTake competitor ads apart: which audience it's for, which objection it handles, where in the funnel it sitsScriptingWrite direct response scripts for Meta and TikTok across every format we shoot: UGC, founder explainers, podcast-style formats, street interviews, demos, testimonials, animated ads, vlogs etc.Structure scripts around market awareness level and match the angle to where the customer actually is in the funnel.Own the hooks and CTAs, and be able to justify every line in a scriptTurn winning scripts into iteration sets: new hooks, new openers, new CTAs on a proven bodyWrite UGC that sounds like the way people actually talkWorking with the teamWrite creator direction specific enough that nobody needs a follow-up call: what they say, how they say it, what they're doing on camera, what's in frame when they film.Hand scripts and direction to our talent manager,



who takes it from there with the creatorsReview edits from post against the original strategy and catch it when a cut has lost the angleBe the creative lead across talent and post so the finished ad matches what was plannedContribute to our scripting standards and review frameworks as the team growsClientsMonthly deep dives with clients on what ran, what happened and what's nextCommunicate creative strategy in plain language.Turn client feedback into sharper briefs rather than just revisionsWhat we're looking for2+ years in direct response copywriting, creative strategy or performance creative, in an agency or a brand spending real moneyScripts that have run as paid media with budget behind them, and the ability to tell us what they didProven ability to write at volume across multiple brands without the standard slippingA solid grasp of direct response fundamentals: market awareness levels, funnel stages, offers, objections and proofA real understanding of the psychology behind why an ad worksAble to navigate Meta Ads Manager and read creative-level performance without helpActive enough on TikTok and Instagram to spot a format earlyExcellent written English.
Your copy goes straight to clients and creatorsOrganised across multiple brands and multiple scripts in flightComfortable on client callsAustralian work rightsNice to haveAgency backgroundDTC / eCommerce experienceTikTok Ads ManagerExperience directing creators or working on shootsComfortable filming or editing your own low-fi contentAI tools already in your workflow.
We build our own internal software with AI and it's a real part of how we work, so there's room here for someone interested in itHave built or documented a testing framework beforeWhat's on offer$70k – $85k + superPerformance bonusesOwnership of the creative standard across the agency, growing into leading the creative team as we hireWe've built our own reporting, so you'll see exactly how every script you write performedHybrid, 2 days in the Richmond office
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📌 Direct Response Copywriter (Melbourne)
🏢 Blackboard Agency
📍 Melbourne