Purpose: To lead, promote, unite, develop and regulate footballVision: To unite and elevate Australian football to become a world class, globally respected system to inspire our national, developing excellence at every levelMission: Working with our stakeholders everyday – to build the capability, capacity and capital we need now and in the future - to transform every football dream into realityTo achieve the above, we live by our company values which are:Welcome: Open doors, open minds, open hearts – and respectReady: Always ready, Always aheadConnect: Together, unitedExcel: Our best, every day in every wayProtect: Guarding the game, Securing the futureWHAT WE OFFERAt Football Australia we want to look after our people and below are just some of the many benefits of joining our team:Flexible work arrangementsBirthday LeaveStudy LeaveWellbeing & Lifestyle leavePaid Parental leave in addition to statutory government offeringVolunteer leaveEmployee Assistance Program (EAP)Partner discountsWorkplace Banking ProgramSocial Activities such as 5-a-side futsalBACKGROUND AND PURPOSE OF THE ROLEThe Digital Content Producer is responsible for creating engaging, social-first content across Football Australia's national teams, competitions and corporate brands.Working within the Digital Content team, this role produces video, written and digital content that grows audiences, drives engagement and strengthens fan connection.
The role also supports live event and match-day coverage, website content and EDM communications, helping bring the stories of Australian football to life.ROLE RESPONSIBILITIESKey responsibilities include:Create and publish engaging content across Football Australia's digital channels, driving audience growth and engagementProduce video,



photography and written content that strengthens fan connection with Football Australia's brands, competitions and national teamsDeliver live and match-day social media coverage to enhance fan experience and reachWrite and publish website articles, features and editorial content that increase website traffic and engagementCreate and distribute EDM campaigns that support audience growth, retention and conversionMonitor content performance, audience trends and platform developments to continually optimise resultsCollaborate with internal stakeholders to deliver integrated campaigns and storytelling opportunities aligned with Football Australia's strategic objectivesKNOWLEDGE, SKILLS & EXPERIENCEExperience in social media, digital content production or sports mediaStrong content creation, storytelling and copywriting skillsVideo production and editing experience, including Adobe Creative SuiteUnderstanding of social media platforms, audience engagement and digital trendsExperience producing website and email marketing contentAbility to work in a fast-paced workplace and manage multiple prioritiesKnowledge of football or the Australian sporting landscape is highly regardedRelevant qualification in Marketing, Communications, Media, Journalism or a related fieldExperience in sport, media, entertainment or major events is desirableApplications close on Friday 2 October ****; however, we encourage you to apply early as Football Australia may commence the recruitment process and close applications ahead of the advertised deadline if a sufficient number of suitable applications are received.Essential RequirementsWorking with Children / Working with Vulnerable People CheckDesirable CriteriaSports Marketing / PR / Communications Degree
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📌 Digital Content Producer (Sydney)
🏢 Football Australia
📍 Sydney