WHD is a performance marketing agency with teams in Brisbane and Melbourne.
We've been growing brands since ****, and we hold ourselves to the numbers that actually hit a client's P&L;, not dashboards lighting up green.The roleAbout WHDWHD is a performance marketing agency with teams in Brisbane and Melbourne.
We've been growing brands since ****, and we hold ourselves to the numbers that actually hit a client's P&L;, not dashboards lighting up green.What you'll doAnalyse paid social performance across your client portfolio yourself, and own the read on which formats, hooks and angles are workingMeasure results against each client's KPI and track the trend over timeDevelop each client's creative strategy: the concepts, angles and testing plan behind every round of creativePresent creative strategy and results to clients, and take them through what's working and what's nextBuild content plans grounded in that analysis, covering shoot content, statics and graphic-only assetsBrief photo and video shoots with transparent direction on concept, message and creative angleBrief the design team with performance-informed direction and referencesWrite ad copy that reflects what's proven to work for each client, and adapt it by platform, audience and objectiveWrite scripts or prompting questions for video shootsKeep an up-to-date read on each client's creative likes, dislikes and brand nuances, and apply it so work lands first timeReview and approve creative against the brief and the brand before it goes to the client for proofingFilm and cut short-form organic content yourself, TikTok and Reels style, on location, in the office or at client sitesFind, brief and liaise with external content creators: source the right fit for the brand, write the brief, and give the feedback that gets the next cut rightRepurpose approved ad creative for organic social, adapting captions and calls to action per platformManage a small portfolio of organic social clientsWork closely with the paid media, design,



video and client success teams to keep creative and campaign strategy joined upWhat we're looking forAround 2+ years in paid social creative, content strategy or a similar role, ideally agency-side or across multiple brandsComfortable reading paid social performance data and turning it into creative decisionsConfident presenting creative strategy to clientsStrong copywriting: you can shift tone and message to suit the brand, the platform and the objectiveClear briefing skills, so shoots and designers get what they need to deliver right the first timeA genuine eye for quality and brand consistency across static, motion and videoComfortable shooting and editing short-form content on a phone, and confident being on camera or directing someone who isComfortable sourcing and briefing external content creators, and holding the work to a briefSomeone who keeps up with social in their own time, so a results report reads like a content plan waiting to happenOrganised across multiple clients, timelines and prioritiesFull Australian working rights, and able to work from our Brisbane office four days a weekNice to haveHands-on experience in Meta Ads Manager, even if you won't be building campaigns hereExperience briefing or running shootsEditing and design ability beyond the basics (CapCut, Premiere, Canva, Figma)Experience in ecommerce or lead generationWhy WHDReal ownership of the creative on your accounts, with the training and tools to do the job properlyChannel specialists, not generalists: you go deep, not wideYou read the numbers yourself, so your creative calls run on real performance data rather than someone else's summaryMeasured on outcomes that matter, not vanity metricsHybrid working: four days in our Brisbane office, one from homeHalf-day Fridays: we finish at 12:30pm every week$*******K + SuperWhat this role isn'tYou won't be building campaigns, managing bids or setting up tracking.
That sits with your Performance Manager.
This role is creative direction backed by your own performance read, not account operation.
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📌 Creative Strategist (Brisbane)
🏢 WHD
📍 Brisbane