Job Description
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Moffat is looking for an ambitious, commercially driven Sales professional to join our Rancilio Coffee team and take ownership of sales growth across Victoria, South Australia and Tasmania.
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This is a genuine sales opportunity for someone who loves winning new business, building relationships, identifying opportunities and closing deals.
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Representing the premium Rancilio coffee equipment brand, you'll work across distributors, coffee businesses, hospitality groups, specifiers and end-user customers to create demand, develop opportunities and grow revenue.
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If you're a natural relationship builder who is equally comfortable opening doors, presenting solutions and closing the sale, this could be your next move.
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Reporting to the Sales and Product Manager – ANZ Coffee Equipment and Products, you'll be responsible for driving sales performance across your territory.
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This is a hands-on, commercially focused role where you'll be expected to actively identify opportunities, develop new business and convert prospects into customers.
You will: n
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Drive sales growth across VIC, SA and TAS and consistently achieve sales targets
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Identify and pursue new business opportunities across the coffee, hospitality and foodservice sectors
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Build a strong pipeline through prospecting, networking, referrals, distributor relationships and market activity
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Develop and convert leads from initial opportunity through to negotiation and close
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Grow sales through existing distribution partners while actively seeking new channels and customers
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Build strong relationships with key decision-makers, including business owners, operators, procurement teams, distributors and specifiers
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Conduct compelling product demonstrations, presentations and customer meetings
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Understand customer needs and sell the right Rancilio solution to meet their commercial requirements
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Work closely with distributors and internal teams to maximise sales opportunities
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Identify market trends, competitor activity and emerging opportunities to stay ahead of the market
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Maintain a healthy sales pipeline and accurate CRM activity and forecasting
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Represent the Rancilio brand professionally at customer meetings, industry events and demonstrations
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You'll ideally have: n
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Proven success in B2B sales, business development or territory sales
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A demonstrated track record of hitting and exceeding sales targets
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Experience selling into coffee, hospitality, foodservice, commercial equipment or a related industry
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A natural ability to prospect, build relationships and win new business
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Strong negotiation, influencing and closing skills
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Commercial confidence and the ability to identify the opportunity behind the conversation
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Excellent presentation and communication skills
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The confidence to conduct product demonstrations and customer presentations
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A highly organised, self-motivated and results-driven approach
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The ability to work autonomously while collaborating effectively with a broader sales and product team
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A genuine passion for coffee, sales and premium equipment
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Most importantly, you'll be energised by sales — you enjoy getting in front of customers, creating opportunities and seeing a deal through to the finish line.
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Why Join Moffat & Rancilio? n
This is an chance to represent one of the world's leading coffee equipment brands and play a key role in growing its presence across the Australian market.
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You'll have the backing of an established organisation, experienced product specialists and a recognised global brand — while having the freedom and responsibility to build your territory and make your mark.
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If you're ready to take ownership of a territory, build a strong pipeline and sell a premium coffee brand, we want to hear from you.
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📌 Sales - Coffee Machinery (Rancilio) (South Australia)
🏢 Moffat
📍 South Australia