Job Description
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Creative Strategist- Paid Social | Mid-Senior | eCommerce/Retailer | Full-Time |
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Own the
creative strategy that drives sales conversions / revenue.
Bridge the gap between
paid social media and content creation.
Turn social data into compelling, high-performing creative ad concepts. Think of ensuring script conversion-focused video ads, identify winning ad patterns and hooks across Meta and TikTok.
You will lead the creative performance strategy end-to-end, from ideation through to optimisation, bringing a data mindset to creative while keeping in mind the brand's unique tone. You must understanding the commercial side of creative.
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Drive lower-funnel performance and purchase intent
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You understand how demand is captured and created. You know how to
manufacture intent through paid social and convert it efficiently
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You interpret campaign data and transform it into
scripts, hooks and briefs
that drive purchase intent.
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You spot patterns early- you know when a
hook is winning,
when fatigue is creeping in, and when to pivot before the budget is wasted.
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You lead
creative experimentation
with velocity and structure, always pushing for scalable concepts.
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You are the
conduit between media buying, creators, design, motion and post-production, ensuring performance learnings directly inform execution.
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IDEAL if you have video editing capability to rapidly test and iterate creative and potentially produce your own lo-fi content.
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About the Company
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This eCommerce retailer has a strong brand presence and passion to drive high-converting video ads with a data driven approach. With a collaborative team culture and a strong focus on results, this is an opportunity to make a real impact.
About the Role
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The Creative Strategist- Paid Social turns
performance insights into scalable creative that drives revenue.
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You will translate
paid social data into insightful creative direction,



script conversion-focused video ads, identify winning ad patterns and hooks, and scale top-performing concepts across Meta and TikTok for all their markets.
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You will optimise performance based on real-time insights, and ideally bring video editing capability to rapidly test and iterate creative, and potentially produce your own low-fi content. The focus is lower-funnel performance, building ads that sell, scaling what works, and iterating quickly to maximise efficient customer acquisition.
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You will lead creative performance strategy end-to-end, from ideation through to optimisation, bringing a data mindset to creative while keeping our brand's unique tone.
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Develop
performance-led creative briefs
and structured testing roadmaps across paid social channels to drive measurable growth.
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Translate
performance data, platform trends, and consumer behaviour into scalable creative briefs
that unlock winning concepts.
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Ideate and script converting
video ads, crafting strong angles, hooks, and messaging frameworks designed to improve ROAS.
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Manage
end to end paid social strategy from creative ideation to campaign optimisations
in order to drive growth.
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Provide
strategic direction
across low-fi content, creator-led campaigns, influencer partnerships, and UGC to maximise commercial impact.
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Produce and work with creators to film short-form content, that is diversosfied, authentic and commercially effective
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Build and manage performance-driven shot lists and low-fi shoots to efficiently bring scripts to life.
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Direct and coach creators, talent, and internal teams during production to ensure content aligns with strategic objectives.
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Capture high-utility footage, including multiple hooks, variations, cutaways, product detail shots, reactions, and lifestyle moments, to support structured creative testing.
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Monitor platform evolution, competitor activity, and cultural trends, applying insights quickly to maintain a competitive edge.
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Explore and integrate
AI tools to enhance creative outputs, ideas and workflow efficiency.
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Skills & Experience
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At least 4 years of experience in creative strategy, paid social strategy or performance marketing
(agency or in-house-
working with eCommerce / DTC brands
)
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Strong understanding of Meta Optimisation
(please note you don't need to be in the tool)
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Proven ability to translate data into creative frameworks, briefs and structured testing roadmaps
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Strong understanding of interpreting
paid social data across platforms (Meta, TikTok)
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Background in
video production, content creation OR creative direction (with ability to edit videos)
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Experience working with creators, UGC, influencer or partnership ads
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Robust stakeholder management and communication skills
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Curiosity for AI tools
and project management improvement
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Strong understanding of
lower-funnel conversion tactics (leveraging to optimise creative output, efficiency, volume)
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Experience staying abreast of platform trends, emerging ad formats / trends.
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Research proficient- skilled in translating cultural, consumer and performance data into creative strategy
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Additional bonus skills: act as a hands-on content creator: producing, filming and editing content independently using an iPhone and CapCut.
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To be considered for this role you must have full working rights in Australia!
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#J-*****-Ljbffr

📌 Creative Strategist- Paid Social (Victoria)
🏢 Create Careers
📍 Victoria