Job Description
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Digital Six is seeking a commercially minded EDM Specialist to lead the strategy, delivery and optimisation of email marketing campaigns for our diverse client portfolio.
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This is an exciting opportunity for an experienced email marketer who is passionate about creating high-performing EDM campaigns, using data and insights to improve results, and working directly with clients to deliver meaningful commercial outcomes.
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You'll take ownership of EDM strategy and execution across a range of clients, while also having the opportunity to contribute to broader CRM, marketing automation and lifecycle marketing initiatives as the service offering continues to grow.
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Must be Brisbane-based.
EDM Specialist n
Digital Six is seeking a commercially minded EDM Specialist to lead the strategy, delivery and optimisation of email marketing campaigns for our diverse client portfolio.
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This is an exciting opportunity for an experienced email marketer who is passionate about creating high-performing EDM campaigns, using data and insights to improve results, and working directly with clients to deliver meaningful commercial outcomes.
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You'll take ownership of EDM strategy and execution across a range of clients, while also having the opportunity to contribute to broader CRM, marketing automation and lifecycle marketing initiatives as the service offering continues to grow.
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Must be Brisbane-based.
What You'll Be Doing n
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Develop and manage EDM strategies and campaigns for a diverse portfolio of clients.
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Plan, build, launch and optimise email campaigns from brief through to reporting and analysis.
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Develop engaging, commercially focused email content in collaboration with design, content and strategy teams.
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Manage email databases, audience segmentation, personalisation and campaign targeting.
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Analyse campaign performance and use data and insights to continuously improve engagement and conversion.
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Develop testing strategies across content, creative, segmentation, timing and other campaign variables.
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Work directly with clients to understand their goals, present recommendations and identify opportunities to improve email performance.
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Manage multiple EDM campaigns and projects across different clients, ensuring quality, accuracy and deadlines are maintained.
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Stay up to date with email marketing best practice, deliverability, privacy requirements and industry trends.
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Collaborate with Digital Six's design, content, strategy and performance teams to deliver effective customer marketing campaigns.
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Contribute to broader CRM, marketing automation and lifecycle marketing initiatives where relevant.
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Help identify opportunities to expand EDM and customer marketing services across existing and new client relationships.
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Provide
creative direction, feedback and guidance
to team members supporting campaign development and delivery.
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What We're Looking For n
We're looking for an experienced EDM / Email Marketing Specialist who is confident working with clients, understands what makes email campaigns perform and is ready to take ownership of a growing area of the business.
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You'll bring:
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Strong EDM Experience:
Demonstrated experience planning, building, managing and optimising email marketing campaigns, ideally within an agency or multi-client environment.
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Email Marketing Expertise:
A strong understanding of email strategy, segmentation, personalisation, testing, deliverability and campaign optimisation.
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Platform Experience:
Experience with platforms such as Klaviyo, HubSpot, ActiveCampaign, Salesforce, Braze or similar email marketing and CRM platforms.
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Commercial Thinking:
An understanding of how EDM can drive engagement, conversion, retention and revenue, with the ability to connect campaign activity to broader business objectives.
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Client Management Skills:
Robust communication and presentation skills, with the confidence to lead client conversations and provide strategic recommendations.
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Analytical Thinking:
The ability to interpret campaign data and turn insights into practical recommendations and improvements.
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Creative Eye:
An understanding of effective email creative, content, messaging and customer communications, with the ability to provide constructive creative direction.
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Organisation & Attention to Detail:
The ability to manage multiple campaigns, clients and deadlines while maintaining a high level of accuracy.




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Ownership & Initiative:
A proactive approach and genuine desire to take ownership of EDM strategy, delivery and results.
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Nice to Have n
Experience in the following areas would be valuable, but
is not essential
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CRM strategy and customer lifecycle marketing.
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Marketing automation and automated customer journeys.
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SMS marketing.
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Loyalty and retention strategies.
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Advanced customer segmentation and personalisation.
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Experience across broader CRM and customer engagement platforms.
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Experience providing creative direction or mentoring other team members.
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Experience contributing to account growth, sales or developing new service opportunities.
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Why You'll Love Working With Digital Six n
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Own the EDM function:
Take a leading role in developing and delivering email marketing for a diverse range of clients.
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Make a measurable impact:
Use strategy, creativity and data to improve campaign performance and deliver commercial results.
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Work directly with clients:
Build strong relationships, lead conversations and become a trusted email marketing partner.
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Grow your expertise:
Work across leading email, CRM and marketing automation platforms and a diverse range of industries.
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Opportunity to grow the offering:
Contribute to the development of our broader customer marketing services as your experience and interests develop.
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Work-life balance:
Enjoy 12 days additional paid leave each year.
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Competitive salary:
Be recognised and rewarded for your skills, contribution and experience.
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Collaborative culture:
Join a supportive, creative and ambitious digital team.
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Diverse client portfolio:
Work across a range of industries, brands and customer challenges.
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Why Now? n
This is an opportunity to take ownership of EDM strategy and delivery within a growing digital agency, working with a diverse range of clients and campaigns.
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You'll have the autonomy to shape how we approach email marketing, make a measurable impact on client results and contribute to the continued growth of our broader CRM and customer marketing offering.
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If you have strong experience in EDM and email marketing, are commercially minded and enjoy working directly with clients, we'd love to hear from you.
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#J-*****-Ljbffr

📌 Edm Specialist (Queensland)
🏢 Digital Six
📍 Queensland