Job Description
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Pipeline doesn't build itself. As the Manager, Growth & Demand Generation, you'll lead the strategy driving qualified pipeline and revenue across a portfolio of B2B brands.
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Working closely with Brand Marketing, Sales and Digital teams, you'll bring together paid media, marketing automation, SEO, CRO and website performance to deliver measurable commercial outcomes. You'll lead a team of specialists while shaping a scalable demand engine that balances regional execution with global best practice.
Day to day you will... n
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Lead demand generation strategy aligned to pipeline and revenue goals.
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Develop scalable growth programs across multiple B2B brands and markets.
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Drive paid media performance across search, social, programmatic and retargeting channels.
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Lead website optimisation and conversion rate optimisation initiatives.
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Build and optimise marketing automation and lead nurture programs.
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Align marketing activity with sales priorities, lead scoring and funnel management.
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Own reporting, attribution, analytics and ROI measurement.
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Partner with SEO and content teams to drive organic demand growth.
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Lead, coach and develop a team of digital marketing specialists.
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Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
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You'll be perfect if you have... n
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10+ years' experience in B2B demand generation or digital marketing.
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5+ years' leadership experience within a marketing function.
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Experience in shared services and/or multi-brand environments preferred.
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Strong expertise in paid media, automation, lead nurturing and analytics.
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Deep understanding of B2B buyer journeys and lifecycle marketing.
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Experience owning marketing-attributed pipeline and ROI.
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Solid stakeholder management across regions and functions.
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Proven ability to lead and develop high-performing teams.
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Bachelor's degree,



MBA or postgraduate qualification in a relevant field.
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Relevant Google, Meta or LinkedIn certifications desirable.
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What you'll Enjoy: n
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Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work® Australia New Zealand Pty Ltd
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Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
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Development:Individualised
Learning & Development pathway options
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Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
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Exclusive Staff
Discounts:Accessible
via our employee-only portal with 350+ of Australia's leading retailers,health and wellness discounts, financial planning advice, employee share plan and more
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Travel
Discounts:Including
family and friends - flights, hotels, tours, cruises, travel insurance and more
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Brightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from within
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Corporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
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Mental Health:Support and Employee Assistance Program for staff and family
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Social:Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in ****)
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Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
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Sustainability:The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
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#FCM
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#J-*****-Ljbffr

📌 Growth & Demand Generation ManagerB) - South Bank, Qld (Queensland)
🏢 Fcm Travel
📍 Queensland