Job Description
About Us n
Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC. At Coates, we're passionate about delivering safe, smart and sustainable equipment solutions. Our people are at the heart of everything we do, and together, we make it happen.
The opportunity n
We're looking for a highly motivated
Regional Sales Manager
to lead a high-performing sales team across the Perth and SouthWest region.
n
Based in
Belmont
, you'll lead a team of seven direct reports including Major Project Managers and Account Managers who are based across Belmont, Kwinana and Bunbury. It's a strategic, hands-on leadership role: you'll spend significant time in the field coaching your team, building executive-level customer relationships, uncovering new opportunities and driving a high-performance sales culture.
n
You will play a key role in shaping regional sales strategy, growing customer share of wallet and delivering sustainable revenue growth across the construction, infrastructure, mining and industrial sectors.
What You'll Be Doing n
n
Lead and champion Coates' Safety-First culture across your team and customer network.
n
Shape and execute regional sales strategy to grow revenue and market share.
n
Coach, mentor and develop a team of sales professionals to achieve exceptional results.
n
Build and strengthen relationships with key customers, stakeholders and decision-makers.
n
Spend around 60% of your time in the field, driving customer engagement and sales activity.




n
Generate new business and maximise opportunities within existing accounts.
n
Spot and capitalise on major project opportunities across the region.
n
Use CRM insights, pipeline data and sales intelligence to lift team productivity, forecasting accuracy and performance.
n
Collaborate with Pricing, Marketing, Operations and Leadership teams to deliver winning customer solutions.
n
Monitor market trends, competitor activity and emerging opportunities to support strategic growth.
n
What You'll Bring To The Role n
You're a proven sales leader who thrives on developing people, building customer relationships and delivering commercial outcomes.
Your Experience Will Include n
n
Proven success leading field-based sales teams in a B2B environment.
n
Experience selling into the construction, mining, infrastructure, industrial or related sectors.
n
Strong leadership capability with the ability to coach, mentor and develop high-performing teams.
n
Strategic selling expertise with the ability to build, manage and convert sales pipelines, forecast effectively and deliver sustainable growth.
n
Robust commercial acumen, with the ability to analyse data and pipeline insights, spot trends and translate them into compelling, actionable business outcomes.
n




Exceptional stakeholder management, communication and relationship-building skills.
n
Experience developing and executing business plans and account growth strategies.
n
What You'll Get In Return n
We provide our team with a wide range of perks and benefits, including:
n
n
Development and career progression pathways
n
Company Benefit Vehicle
n
Flexible working options available—let's discuss what works best for you
n
Access to our employee discounts, benefits and wellbeing program including Fitness Passport
n
Purchased additional leave program
n
Novated leasing and salary sacrifice
n
12 weeks Paid Parental Leave in addition to government parental leave scheme
n
Volunteering opportunities through the Coates Foundation
n
Looking for more reasons to join Coates? n
At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.
n
We're proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation, backed by dedicated leadership and development programs.
n
But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.
n
Visit
careers.coates.com.au
to learn more about our values and opportunities.
n
Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.
n
Coates. Equipped for you.
n
#J-*****-Ljbffr

📌 Regional Sales Manager - Perth & Southwest
🏢 Coates
📍 Perth