Exhibition & Trade Fairs (ETF)is a full-service conference and exhibition organiser with over 30 years' experience in trade and consumer exhibitions, conferences, and events. ETF's current portfolio includes 8 x exhibitions and conferences across a diverse range of industries. ETF is a wholly owned subsidiary of Encore Event Technologies, a global AV and events company with operations throughout Asia Pacific with 1,100 staff.
The Role
We are seeking an experienced and well-versed Marketing Executive to join the team as the business enters its next phase of growth and development. The role will primarily focus on the development and delivery of marketing campaigns to support our market leading brands. The role will report into Head of Marketing and work closely with Marketing Managers to implement effective campaigns.
Key Responsibilities:
Work closely with the Head of Marketing and Marketing Managers to support specific marketing objectives across different channels and segments supporting the overall strategic marketing plan
Develop and implement content to drive engagement, event attendance and audience growth across digital channels
Ensure all event campaigns and creative assets are consistent and meet brand guidelines
Work with internal and external stakeholders to deliver marketing campaigns and activities within each event's marketing schedule, timelines, targets and budgets
Monitor and optimise campaign performance to align with campaign objectives
Attend events as part of the onsite team, delivering all aspects of the event experience
Maintain various databases (via HubSpot) on an ongoing basis, including data segmentation,



importing and exporting data, and managing subscriptions
All other marketing tasks and responsibilities as required
Collaborate with internal teams to source, shape and schedule engaging content that drives attendance and enhances the visitor experience
Work on event websites ensuring content is accurate and updated as required
Research and produce industry relevant content for newsletters, blogs, and email campaigns
Assist with all aspects of email marketing campaigns (via Foundry & HubSpot), including building email templates, managing data and lists, copywriting, and producing assets
Brief external designers on required campaign assets from initial concept through to delivery
Creating, scheduling and in-platform posting of organic social media content in-line with campaign objectives and guidelines
Manage social media 'Community Engagement' encompassing monitoring and responding to page interactions, post comments
Work with external media, advertising, digital, and creative agencies across all campaigns
About You:
Experience planning and executing content marketing campaigns
Experience booking and managing advertising campaigns and media partnerships
Experience working with and segmenting data
Experience working across multi-channel B2B & B2C marketing campaigns an advantage
Experience working on events/exhibition/conference projects an advantage
Robust digital marketing experience essential
Professional, mature, reliable, pro-active, enthusiastic and organised
Excellent attention to detail and high standards for their work
Innovative, creative and enjoy bringing new ideas to life
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📌 Marketing Executive (New South Wales)
🏢 Encore Event Technologies
📍 New South Wales