Job Description
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$140,000-$170,000 base + super + performance bonus, depending on experience
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EasyAsset is building a simpler way for Australian businesses to
find, finance, insure and manage the assets they need
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We're an established, growing business across B2B marketplaces and commercial finance, and we're looking for a
Growth Marketing Lead
to take genuine ownership of the marketing function.
This is an ownership role n
We're not looking for someone who simply executes a marketing plan.
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We want someone who can
think, prioritise, decide and drive outcomes
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You'll work closely with the CEO initially, but success means progressively taking day-to-day marketing thinking, prioritization and team direction off their plate.
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You should naturally turn ambiguity into
clear goals, owners, metrics and action
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What you'll own n
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Growth strategy:
Identify the biggest opportunities and turn them into clear priorities.
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Performance marketing:
Own and improve our key acquisition channels, including paid search.
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Conversion:
Improve landing pages, funnels, messaging and buyer journeys.
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Organic growth:
Shape our SEO, content and emerging GEO / AI-search strategy.
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Experimentation:
Build a strong rhythm of testing, learning and scaling what works.
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Commercial performance:
Connect marketing activity to lead quality, customer value and revenue.
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Team leadership:
Set clear expectations, coach the team and raise the standard of work.
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Accountability:
Make sure priorities have owners, deadlines and follow-through.
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Systems:
Build simple processes and operating rhythms so marketing performs consistently.
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AI:
Use AI practically to make the team faster, smarter and more effective.
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What we're looking for n
You do not need to be the deepest specialist in every marketing discipline.
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You do need enough experience and judgment to know
what matters, what good looks like, what should happen next and when something is not positive enough
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You'll likely have strong experience in digital growth or performance marketing, with depth in some combination of:
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Paid acquisition
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CRO and funnel optimization
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Analytics
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SEO and content
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Most importantly, you've shown that you can
own outcomes rather than wait for direction
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You'll probably thrive here if you n
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Think in systems:
You turn ambiguity into priorities, goals and ownership.
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Take responsibility:
You don't wait to be told what to do next.
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Drive accountability:
You follow through when commitments slip.
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Stay hands-on:
You're still willing to get into the detail when needed.
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Think commercially:
You care about revenue and customer value, not vanity metrics.
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Use AI deeply:
AI is part of how you work, not just an occasional tool.
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We're a relatively small company, so this isn't a role for someone who only wants to manage.
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Some days you'll be setting growth strategy. Other days you'll be reviewing a campaign, improving a funnel, challenging a landing page or helping a team member produce better work.
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You should be comfortable moving between
strategy, systems, people and execution
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What success looks like n
After 12 months:
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Marketing has clear priorities and a strong operating rhythm.
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Acquisition and conversion performance are improving.
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Experiments are moving into market quickly.
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The team is producing better work with less oversight.
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Accountability is clear and consistent.
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The CEO is involved in major strategic decisions, not day‐to‐day marketing management.
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Real scale:
Existing customers, revenue and buyer demand
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Big opportunity:
Expanding into a broader asset ecosystem
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AI-first:
Freedom to rethink how a modern marketing team operates
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High influence:
Marketing is central to company growth
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Real autonomy:
Genuine room to shape and own the function
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Work style:
Primarily office-based
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Package:
$140,000-$170,000 base + super + performance bonus, depending on experience
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#J-*****-Ljbffr

📌 Growth Marketing Lead (New South Wales)
🏢 EasyAsset
📍 New South Wales