Job Description
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Job Type: Permanent position | Full time position
Job Description n
Full time - Marketing Specialist 75,*******,000 About Brunetti Oro Brunetti Oro is a Melbourne hospitality and retail brand with a proud Italian heritage. Across our Melbourne locations and online store, we bring together pasticceria, celebration cakes, pastries, coffee, dining, gifting and corporate orders.
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Our customers experience the brand in many ways—from a morning coffee or family celebration to online delivery—and thoughtful marketing helps make every interaction feel connected. The opportunity We are looking for a commercially minded Marketing Specialist who can turn customer insight into practical campaigns and growth opportunities.
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Research customer needs, competitor activity and market conditions to identify opportunities for existing and new products, services and customer segments.
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Analyse customer purchasing patterns and performance data from retail, e-commerce, website, email, social and paid media channels, and translate the findings into clear recommendations.
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Interpret consumer, hospitality, food retail and gifting trends to help the business anticipate demand and make informed marketing decisions.
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Develop marketing objectives, campaign plans and promotional calendars that support revenue, customer acquisition, retention and brand-building goals.
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Advise management on product mix, pricing, seasonal offers, sales promotions and the most effective channels for reaching target customers.
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Plan and coordinate integrated campaigns across Brunetti Oro locations, e-commerce,



email and CRM, social media, search, paid media, local partnerships and corporate channels.
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Prepare clear creative briefs and coordinate artwork, copywriting, photography, video, signage, menus, digital content and media placement within agreed budgets and timelines.
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Support product launches, seasonal collections, celebration and gifting campaigns, corporate offerings and other brand or location initiatives.
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Monitor campaign budgets and performance against agreed measures, including reach, engagement, conversion, sales impact, return on investment and customer retention, and recommend improvements.
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Maintain a consistent brand voice and customer experience across stores and online channels while adapting activity for different audiences and occasions.
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Build productive working relationships with internal teams, agencies, media partners, suppliers and community or commercial partners to deliver campaigns effectively.
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What you will bring n
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A bachelor's degree in Marketing, Business, Commerce, Communications or a closely related discipline.
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At least two years of relevant skilled marketing experience, including responsibility for planning and delivering integrated campaigns.
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Experience in a consumer-facing environment; hospitality, food retail, FMCG, e-commerce or a multi-site brand would be highly regarded.
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Strong market research and analytical skills, with the ability to interpret customer behaviour, commercial results and emerging trends.
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Practical experience with digital marketing, website and campaign analytics, paid media, email or CRM platforms, and performance reporting.
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Sound commercial judgement and an understanding of how product, pricing, promotion and channel decisions work together.
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Excellent written communication and briefing skills, with a careful eye for brand, detail and customer experience.
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Confident project and stakeholder management skills, including the ability to coordinate several campaigns, suppliers, deadlines and budgets at once.
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A collaborative, organised and proactive approach, together with the flexibility to visit Brunetti Oro locations when required.
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Why join us n
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Work with an established Melbourne brand that is continuing to grow across retail, hospitality and e-commerce.
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Take ownership of varied campaigns with visible customer and commercial impact.
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Collaborate with passionate teams across product, operations, stores and digital channels.
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Bring new ideas to a brand built around quality, celebration and memorable customer experiences.
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ANLUCA Pty Ltd values a respectful and inclusive workplace and welcomes applications from suitably qualified candidates.
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#J-*****-Ljbffr

📌 Marketing Specialist (Victoria)
🏢 Anluca
📍 Victoria