Experience the excitement of being part of RAA's in-house digital media team!
Full-time permanent position based in the CBD
Plan and implement digital media to deliver improved commercial outcomes for RAA's financial services.
Your new prospect
The Digital Media Specialist works within the digital media performance team to deliver RAA paid digital campaigns (paid social, programmatic, digital display, SEM) for RAA Insurance and Financial Services.
This role is for a passionate, strategic marketer with proven experience in digital marketing and implementing multichannel campaigns end-to-end, that wants to be part of a high performing team, in one of the largest marketing departments in South Australia.
Key responsibilities include:
Develop and execute all paid digital media for assigned product streams, aligning to growth strategies and the organisation's goals and objectives.
Monitor and optimise all campaigns to maximise ROI, including ad performance, bid management, audience management and ad copy testing.
Utilise analytics tools to measure and analyse digital marketing performance, providing insights and recommendations for continuous improvement.
Develop and maintain relationships with media agencies, publishers and other vendors.
Collaborate with other teams in the Business Unit i.e. Campaign team, Insurance Marketing team and Value Stream team to ensure objectives, optimisation strategies, target audiences and key messages are transparent.
Plus much more, found in the position description here.
About you
You are a confident and passionate self-motivated individual who enjoys working in a high performing culture.
You're passionate about helping our community and want to make a difference.
For this role, we're also looking for:
5+ years of demonstrated experience in marketing or media, with a focus on digital performance campaigns.
Experience working in a digital media role at a media agency highly desirable.




Hands-on experience with planning and implementing a successful digital strategy, digital campaigns and analysis.
Exceptional analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
Excellent understanding of and experience using Digital Marketing platforms including but not limited to; Google Ads, Meta, TikTok, DV360, CM360, Microsoft Ads.
About us
Established in ****, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back.
Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more.
And we don't just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.
Our purpose is easy: be better for our members and better for our community.
Guided by our values - Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging.
We're one of SA's most trusted brands and largest employers.
We're on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.
Benefits
We love our people at RAA and believe our employees should be rewarded for being a part of the RAA team.
Some of our employee benefits include:
Free RAA premium road service
Access to our RAA Rewards Program
Generous discounts on all RAA products
Flexible work arrangements
Ongoing Training & Development opportunities and a Study Support Program
Wellbeing facilities and Corporate Health Insurance Plan
We're committed to a diverse, inclusive workplace where everyone is valued for their unique contributions.
We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.
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📌 Digital Media Specialist (Adelaide)
🏢 Silkroad
📍 Adelaide