Performance is evolving and we're looking for a Senior Performance Manager who wants to be part of what comes next.
About the role
We're looking for an experienced performance marketer who can think beyond the campaign. Reporting to our Director of Media and Performance, you'll take ownership of a varied client portfolio, leading performance strategy, campaign execution, optimisation and measurement. This is predominantly lead generation and performance marketing across considered, high-value purchases where success is measured through qualified enquiries, lead quality and cost per acquisition, rather than eCommerce sales.
Key responsibilities
Lead paid media strategy across Google, Meta, LinkedIn and TikTok
Identify opportunities to improve, scale and evolve client performance
Own the full conversion journey from ad and creative through to landing page, form and enquiry
Brief and challenge creative, and run meaningful A/B testing across ads, landing pages and conversion journeys
Build strong measurement frameworks across GA4, GTM, platform tracking and attribution
Turn data into clear insights, recommendations and client stories
Work closely with Client Services, Strategy, Content and Creative teams
Mentor and develop other members of the performance team
Contribute to pitches, new business and broader agency thinking
Use AI,



APIs and emerging tools to interrogate data, automate repetitive workflows, improve QA and reporting, sharpen strategy and uncover opportunities faster
About you
5+ years' digital marketing experience with a strong performance and lead generation focus
Deep experience across Google and Meta, plus exposure to LinkedIn and TikTok
Robust strategic and analytical thinking
Confidence working with GTM, GA4 and campaign measurement
Experience leading client conversations and presenting recommendations
An ability to connect media performance with creative, conversion and the broader customer journey
Strong organisation, communication and attention to detail
A collaborative approach and willingness to mentor others
Practical interest or experience using AI within marketing workflows
About us
The Garden is an award-winning performance marketing agency helping clients scale their marketing capability across digital advertising, marketing automation, brand, content, sales and CRM. Our 70+ Gardeners work across property, education, health, finance, retirement living, B2B, events and NFP. We're a team that loves great work and great results, keeps learning, plays to people's strengths, celebrates the wins and genuinely enjoys the journey along the way.
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📌 Senior Performance Manager (Melbourne)
🏢 Social Garden
📍 Melbourne