Overview
The Marketing Executive will manage data-driven customer lifecycle campaigns across various channels that support acquisition, engagement and retention of our members.
You'll leverage your expertise to craft targeted communications to optimise performance across the entire member lifecycle.
Responsibilities
Execute acquisition, lifecycle engagement and retention campaigns and programs with explicit measures of success, develop analysis and reporting to achieve strong commercial returns and supporting long term customer value growth.
Deliver omnichannel marketing communications focused on customer acquisition, engagement and retention, including owned channels, offline media, digital & social advertising
Analyse campaign performance metrics to identify opportunities for optimisation and improvement, ensuring campaigns meet or exceed targets for customer acquisition and retention
Collaborate with internal teams and creative agency to develop compelling marketing collateral and messaging that resonates with target audiences and drives engagement.
Coordinate with internal teams to ensure seamless execution of marketing initiatives and campaigns.
Present campaign plans,



performance metrics and recommendations to key stakeholders for alignment and endorsement and post campaign review.
Work closely with Marketing Managers and Executives and collaborate with internal and external partners to ensure the successful execution of marketing campaigns and initiatives
Skills
3+ years experience in customer lifecycle and data-driven marketing roles - partnerships experience highly regarded.
Proven track record of executing successful data-led marketing campaigns that drive customer acquisition, engagement and retention.
Strong analytical skills with the ability to interpret data, draw insights and make data-driven decisions.
Proven experience in developing test & learn frameworks and optimisation programs, and driving conversion rates across multiple channels.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Knowledge in marketing automation platforms, CRM systems, and other marketing technologies.
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📌 Marketing Executive - Loyalty (Sydney)
🏢 Sharp & Carter
📍 Sydney