Job Title:
Web Developer (WordPress, Headless CMS & D2C)
Location:
Sydney, NSW, Australia (On-site): 9 AM - 5 PM AEST
About the Role
We're seeking an experienced Web Developer to take ownership of our WordPress websites, lead our transition to a headless CMS and build high-performing digital experiences that turn visitors into paying customers.
You'll be responsible for maintaining and optimising our existing websites while developing customer-facing applications, including sign-up flows, checkout, account management and subscription services.
This is a hands‐on role with real ownership.
You'll work closely with management and marketing to deliver technical solutions that directly impact website performance, customer acquisition, conversion and retention.
Key Responsibilities
WordPress Development & Website Performance
Build, maintain and update WordPress websites using Elementor, custom themes and reusable components.
Ensure website security, stability and performance, including Core Web Vitals, uptime and plugin management.
Develop high-converting landing pages for marketing campaigns, with accurate tracking and analytics in place.
Identify and implement ongoing improvements to website functionality, speed and user experience.
Headless CMS Development & Migration
Evaluate and recommend suitable headless CMS platforms and modern frontend frameworks.
Plan and lead the migration from WordPress to a headless CMS, including content modelling, URL mapping, redirects and SEO preservation.
Build reusable component libraries that allow marketing teams to launch and update pages efficiently.
D2C Application Development
Develop and improve customer-facing applications, including sign‐up, checkout, account and subscription management.




Integrate payment platforms, Salesforce and third‐party APIs.
Conduct A/B testing and optimise customer journeys to improve conversion rates and retention.
Analytics, Tracking & Collaboration
Implement and maintain analytics and tracking through GA4, Google Tag Manager, Meta Pixel and Conversions API.
Work closely with management and marketing to translate business requirements into functional technical solutions.
Prepare clear technical documentation and ensure smooth handovers to agencies or other developers.
Communicate technical decisions and trade-offs clearly to non‐technical stakeholders.
Excellent spoken and written English, with the ability to communicate confidently with non‐technical stakeholders.
Proven experience working with direct‐to‐consumer (D2C) brands, either in‐house or agency‐side.
Strong understanding of D2C customer journeys, subscriptions, conversion funnels and customer acquisition.
Experience developing customer‐facing web applications involving accounts, payments or subscription management.
Minimum 3 years of hands‐on WordPress development experience, including custom themes, Elementor and plugin management.
Practical experience with headless CMS platforms such as Contentful, Sanity, Strapi, Storyblok or headless WordPress.
Experience with modern frontend frameworks such as Next.js,



Nuxt or Astro.
Strong proficiency in HTML, CSS, JavaScript/TypeScript and React.
Solid understanding of website performance, responsive design, accessibility and Core Web Vitals.
Experience integrating third‐party APIs and payment platforms.
Ability to manage priorities independently, identify risks early and take ownership of projects from development through to delivery.
Strong problem‐solving skills, attention to detail and a proactive approach to continuous improvement.
Ability to work on‐site in Sydney.
Nice to Have
Experience integrating Salesforce Marketing Cloud or Sales Cloud.
Experience with Stripe, recurring billing and subscription payment systems.
Experience implementing GA4, Google Tag Manager and server‐side tracking.
Familiarity with Vercel, Netlify or similar hosting and deployment platforms, including CI/CD.
Previous experience working with automotive, services or subscription‐based businesses.
A portfolio demonstrating measurable improvements in website performance, conversion rates or revenue.
Opportunity to take ownership of the company's websites and digital platforms.
Lead the transition to a modern headless CMS architecture.
Work directly with management and marketing on projects with measurable commercial impact.
High level of ownership and autonomy in technical decision‐making and project execution.
Prospect to develop and optimise customer‐facing applications and subscription experiences.
Hands‐on involvement in both technical development and digital growth initiatives.
Opportunity to influence the company's long‐term technology strategy.
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