- Core Objective

Drive user scale growth (User Acquisition & Retention) and take direct responsibility for Gross Merchandise Value (GMV) by integrating local Australian community and influencer/KOL resources with the platform’s advantageous supply chain.
- Key Responsibilities
- Community Operations and Conversion (Community-Led Growth):

Deeply engage with local Australian vertical communities (such as Facebook Groups, Reddit, Discord, WhatsApp Communities) to build brand trust.

Plan "community-exclusive" promotional activities to convert community traffic into actual orders and increase repurchase rates.

Monitor community sentiment, respond quickly to local user feedback, and reduce churn rate.

- Influencer Marketing and ROI Management (Influencer Marketing & ROI):

Build and maintain a resource pool of local Australian micro-influencers and mid-tier influencers, focusing on TikTok, Instagram Reels, and YouTube Shorts.

Lead the entire process of influencer collaboration projects: from product matching and content briefing to performance tracking.

Core Metrics: Strictly assess influencers' ROI (Return on Investment) and CAC (Customer Acquisition Cost) to ensure marketing spending directly drives GMV growth, rather than just pursuing exposure volume.

- Supply-Demand Matching and Product Selection Strategy (Supply-Demand Matching):

Work closely with the headquarters’ supply chain team to identify hot-selling trends in Australia (Trend Spotting), and reversely drive the localized packaging and pricing of the platform’s advantageous products (such as cost-effective home goods, fashion, and electronic products).





Customize "best-seller bundles" or "exclusive discount codes" targeting the characteristics of influencers and communities to maximize conversion rates.

- Data-Driven Growth (Data-Driven Optimization):

Utilize CRM and influencer marketing platform data to analyze user behavior paths and optimize the conversion funnel from "seed planting" (awareness/interest) to "placing orders."

Regularly output GMV contribution analysis reports and adjust channel investment proportions.

【Requirement】

3-5+ years of experience in local Australian e-commerce, retail, or digital marketing; proven track record of successful GMV growth is mandatory. Candidates with an extensive database of local Australian influencers (especially in the TikTok/IG space) and community operation experience are preferred.

Business Acumen: Deep understanding of Australian consumer psychology and purchasing habits (e.g., purchasing preferences across different age groups, seasonal promotional peaks, and attention to sustainability). Robust eye for product selection, with the ability to identify which platform supplies are suitable for explosive growth via communities/influencers.

Hard Skills: Native-level English communication skills, with the ability to write compelling and authentic marketing copy. Proficiency in data analysis tools, with the ability to demonstrate the GMV contribution of marketing campaigns through data.

Preferred Qualifications: AI-Empowered Efficiency: Ability to use AI tools to screen influencers, analyze community sentiment, and generate preliminary content scripts to improve personnel efficiency. Live Streaming/Short Video Commerce Experience: Familiarity with the operational model of TikTok Shop or similar live-streaming e-commerce platforms in Australia is preferred.

📌 Channel Operation Specialist-Australia (Sydney)
🏢 AliExpress
📍 Sydney