About the role

MIMI is looking for a highly responsive, warm and socially savvy Community Manager to own MIMI's day-to-day community engagement across Australian and US social channels. You'll be the person behind the brand responding to comments, DMs, questions, tags and conversations, making sure the community feels seen, heard and valued.

This role goes beyond simply responding: actively looking for opportunities to join conversations, engage with customers and creators, identify great UGC and help turn everyday interactions into stronger relationships with MIMI. This is a fully remote contract role of approximately 15–20 hours per week. Hours are flexible; however, the role requires daily community coverage across seven days to support audiences in Australia and the US.

Key responsibilities

- Monitor and respond to comments, questions and conversations across MIMI's Australian and US social channels
- Manage incoming social messages and customer interactions through Richpanel, ensuring enquiries are responded to promptly and appropriately
- Actively engage with customers, creators, retailers and relevant conversations to build relationships and increase MIMI's visibility
- Bring MIMI's personality to every interaction – warm, helpful, playful and human, never overly scripted or corporate
- Monitor tags, mentions and customer content, engage with the community and identify great UGC, testimonials and content opportunities for the wider team




- Monitor and engage with relevant retailer content and conversations across Australian and US retail partners
- Help answer everyday product, routine and brand questions and ensure customers receive a positive experience when interacting with MIMI
- Identify complaints, product concerns, sensitive comments or potential reputational issues and quickly escalate them to the appropriate team member
- Identify recurring questions, customer feedback, emerging conversations and community insights that could inform Content, Marketing and Product
- Provide a simple weekly snapshot of key community themes, FAQs, sentiment, opportunities and issues

About you

- Previous community management or social media experience for a beauty, lifestyle, parenting, FMCG or consumer brand
- Strong knowledge of Instagram and TikTok
- Excellent written communication and a natural, engaging tone of voice
- Strong judgement and confidence responding on behalf of a brand
- Experience managing a high volume of comments, DMs and customer conversations
- Experience using Richpanel is highly regarded
- Strong organisation and attention to detail
- Ability to work independently and reliably in a fully remote environment
- Availability to provide daily community coverage across seven days

About us MIMI is a rapid-growing Australian kids' haircare brand on a mission to make haircare safer, easier and better for kids and their families. With a rapidly growing presence across Australia and the US, MIMI is building a highly engaged global community of parents, kids, creators and customers who love the brand.

📌 Community Manager – Australia & US (Brisbane)
🏢 Mimi Kids
📍 Brisbane