CONTENT CREATOR

Location: Pinkenba, Brisbane

Reports to: Chief Marketing Officer (NZ based)

Department: Entrada Group Marketing

Primary Brand: Greyhound Australia

ABOUT THE ROLE

Greyhound Australia is Australia's leading coach network, connecting communities and travellers across the country.

As part of Entrada Travel Group, Greyhound is supported by a Group Marketing team servicing 16 travel and tourism brands across Australia and New Zealand. Operating through an internal agency model, the team brings together specialists across content, design, digital, websites, communications and performance marketing to deliver marketing outcomes across the Group.

Based at Greyhound Australia's Brisbane Head Office, the Content Creator is a dedicated Greyhound marketing resource and a member of the wider Entrada Marketing team, working closely with colleagues across Brisbane, Auckland and Cairns.

The role's primary focus is Greyhound Australia, with opportunities to support other Entrada brands when required.

ROLE PURPOSE The Content Creator is responsible for producing engaging visual content that brings the Greyhound brand to life.

This is a hands-on role focused on photography, videography, short-form video production, Canva design and visual storytelling. Working closely with the CMO, NZ Marketing Manager, Communications Manager and wider Marketing team, the Content Creator will transform marketing priorities into compelling content that builds brand awareness, customer engagement and bookings.

KEY ACCOUNTABILITIES

- Capture and edit high-quality photography and video content.
- Photograph and film Greyhound coaches, destinations, customers, employees, events and partnerships.




- Conduct content shoots across Greyhound's national network.
- Create authentic content that showcases the Greyhound travel experience.
- Maintain a consistent standard of production quality across all visual content.
- Create engaging short-form video content for social media and digital channels.
- Edit footage using tools such as Adobe Premiere Pro, CapCut, Canva or similar platforms.
- Add captions, graphics, music and branding elements.
- Repurpose content into multiple formats for different channels and audiences.
- Identify and leverage emerging content formats, trends and opportunities.
- Create social media graphics, stories, carousels, presentations and campaign assets using Canva.
- Work within Greyhound and Entrada brand guidelines.
- Adapt creative assets for multiple formats, channels and placements.
- Maintain consistency across all visual communications.
- Collaborate with designers and marketing specialists on campaign creative.
- Develop visual assets for promotions, route launches, partnerships and seasonal campaigns.
- Support paid and organic marketing activity.
- Create platform-specific content for Instagram, Facebook, TikTok, YouTube and other relevant platforms.
- Assist with content scheduling and publishing.
- Review content performance and apply learnings to future content.
- Contribute ideas for campaigns,



content opportunities and visual storytelling.
- Maintain an organised library of photography, video and creative assets.

SKILLS AND EXPERIENCE

Essential

- Experience in content creation, photography, videography or social media marketing.
- Strong photography and video production skills.
- Proficiency in video editing software such as Adobe Premiere Pro, CapCut or similar.
- Strong Canva skills and the ability to create polished, branded visual assets.
- Experience creating content for social media platforms.
- Strong visual storytelling ability.
- Understanding of composition, lighting, framing and visual design principles.
- Excellent organisational skills and attention to detail.
- Ability to manage multiple projects and deadlines.
- Current driver's licence.
- Willingness to travel for content capture.

Desired

- Experience in travel, tourism, hospitality or transport.
- Adobe Creative Suite experience, including Photoshop or Lightroom.
- Drone experience.
- Graphic design capability.
- Copywriting and storytelling skills.
- Experience working with influencers, creators or tourism partners.

SUCCESS LOOKS LIKE

Success in this role will be demonstrated through:

- Consistent delivery of high-quality photography and video content.
- Increased engagement across Greyhound's digital and social media channels.
- Robust visual representation of the Greyhound brand.
- Timely delivery of campaign assets and content.
- Growth and effective management of Greyhound's content asset library.
- Positive collaboration across the wider Entrada Marketing team.
- Effective support of Greyhound's marketing objectives and commercial priorities.

📌 Content Creator (Queensland)
🏢 Greyhound Australia
📍 Queensland