Sydney | Hybrid | Full time contract | Immediate start to end of December

We're looking for a hands on Creative Strategist to join a fast moving eCommerce brand during its busiest trading period.

This isn't a traditional brand strategy role. Sitting at the intersection of creative, performance marketing and customer insight, you'll develop direct response creative designed to perform across Meta and TikTok. We need someone who understands what makes people stop scrolling, click and convert, and who can turn that insight into strong creative concepts, briefs and content.

What you'll need

- Experience in a Creative Strategist, Performance Creative or similar role, ideally within DTC/eCommerce
- Strong track record developing direct response paid social creative for Meta and TikTok
- A solid understanding of what makes performance creative work, from the opening hook through to format, pacing and CTA
- Strong writing skills, with the ability to craft hooks, scripts, messaging and creative briefs
- Confidence giving clear, constructive creative feedback
- Experience across UGC, short form video and static advertising
- Comfort working closely with video editors,



designers and content creators
- An understanding of creative testing and optimisation

What you'll be doing

- Developing direct response creative concepts and advertising angles for Meta and TikTok
- Turning customer insights, product benefits and performance learnings into creative ideas
- Writing briefs, hooks, scripts and messaging for paid social content
- Briefing designers, editors and creators, and guiding them through production
- Reviewing creative and feeding back on hook, messaging, pacing and effectiveness
- Working with performance marketing to understand what's working and what isn't
- Keeping across emerging Meta and TikTok trends and testing new formats

This is a excellent fit for someone who loves both ideas and results. Creative enough to generate strong concepts, commercial enough to understand what drives action, and hands on enough to turn ideas into briefs that get produced fast. If your background combines DTC/eCommerce, paid social and performance creative, we'd love to hear from you.

📌 Creative Strategist | DTC / Performance Creative (Sydney)
🏢 Macpeople
📍 Sydney