About the Business

I'm partnering with one of the world's most recognised premium beauty brands to recruit a Digital Brand Manager based in Melbourne.

This is an exciting prospect to join a high-performing marketing team responsible for some of the world's most iconic beauty brands. Working at the intersection of brand, digital, eCommerce and technology, you'll play a key role in shaping the online customer experience while driving digital growth across multiple retail and e-commerce channels.

With continued investment in digital capability, AI and customer experience, this is an opportunity to work for a global market leader at the forefront of innovation.

About the Role

Reporting to the Business Brand Lead, you'll be responsible for delivering and executing the brand's online strategy across owned digital channels and key eRetail partners.

This is a broad, hands-on role where you'll manage the day-to-day operation of the brand website while supporting digital campaigns, product launches, online merchandising and performance reporting.

You'll work closely with Brand, Media, eCommerce, CRM, Creative and external agency partners to ensure all digital touchpoints are optimised and aligned with broader marketing initiatives.

As the role evolves, you'll also have the opportunity to contribute to emerging digital initiatives including AI search optimisation, GEO advertising and innovative customer engagement strategies.

Key Responsibilities

- Own the day-to-day management and optimisation of the brand website.
- Upload and maintain new product launches (NPD), product descriptions and digital assets.
- Ensure website content is accurate, current and aligned with brand standards.
- Execute the brand's online marketing strategy across owned digital channels.




- Coordinate digital marketing campaigns with internal stakeholders and agency partners.
- Manage digital content creation through project management platforms.
- Collaborate with Media and Brand teams to develop campaign briefs and execute integrated digital campaigns.
- Support online activations across major retail partners including Amazon, Adore, Priceline and Chemist Warehouse.
- Monitor website performance and campaign effectiveness, providing insights and recommendations for optimisation.
- Analyse customer behaviour, website traffic and campaign performance using reporting platforms.
- Support SEO and SEM initiatives alongside agency partners.
- Assist with AI-driven marketing initiatives, GEO optimisation and emerging digital search strategies.
- Build strong relationships with internal stakeholders and external agency partners to deliver best-in-class digital experiences.

About You You'll be a commercially minded digital marketer who enjoys combining creativity with data and technology.

You thrive in fast-paced consumer environments and enjoy managing multiple digital projects while continuously looking for opportunities to improve the online customer experience.

Skills & Experience

- Previous experience in a Digital Brand Manager, Online Brand Manager, Digital Marketing Manager or eCommerce Manager role.




- Strong experience managing branded websites and digital content.
- Experience uploading products, maintaining website content and supporting online merchandising.
- Previous experience working with FMCG, beauty, retail or consumer brands.
- Experience briefing and managing creative and digital agencies.
- Strong analytical skills with the ability to interpret website and campaign performance.
- Experience supporting digital marketing campaigns across multiple online channels.
- Excellent stakeholder management and communication skills.
- Understanding of SEO, SEM and digital marketing best practice.
- Experience working across Amazon or other online retail platforms is highly regarded.
- Previous experience supporting eCommerce or online retail marketing activities will be highly regarded.

Systems & Platforms Experience with some or all of the following platforms will be highly regarded:

Priority

- Google Analytics
- Amazon Vendor Central
- Canva

Additional Systems

- Power BI
- Looker Studio
- Bazaarvoice
- Adobe Workfront
- Generative AI platforms

What's on Offer

- Opportunity to work for one of the world's leading beauty companies.
- Exposure to globally recognised premium consumer brands.
- High-impact role combining digital marketing, eCommerce, AI and brand management.
- Work alongside some of the industry's leading marketing professionals.
- Genuine opportunity to influence digital strategy and customer experience.
- Hybrid working (3 days in the office).
- Immediate start!

How to Apply If you're passionate about digital marketing, eCommerce and creating exceptional online customer experiences, we'd love to hear from you.

Please note that only shortlisted applicants will be contacted.

📌 Digital Brand Manager (Melbourne)
🏢 Mars Recruitment
📍 Melbourne