At Clue, our success is built on the success of our clients.

Founded in 1997, Clue is a boutique, senior-led digital agency working with businesses across Australia and internationally. Our clients range from small businesses to some of Australia's largest organisations, across eCommerce, lead generation and digital platforms.

We bring together marketing, website experience and technology to help our clients grow.

The Role

We're looking for a Digital Marketing Strategist who can turn business goals into clear marketing plans, build strong client relationships and help deliver measurable results.

This is a hands-on, client-facing role. You'll understand how your clients generate revenue, identify opportunities across their marketing and websites, and work with our marketing specialists, designers and developers to improve performance.

You'll combine strategic thinking with practical delivery: planning campaigns, interpreting results, guiding priorities and keeping clients informed about what is working and what should happen next.

What You'll Do

- Develop digital marketing strategies and practical action plans aligned with client objectives, budgets and performance targets.

- Manage client relationships, lead regular meetings and present clear insights and recommendations.

- Plan, contribute to and optimise campaigns across Google Ads and Meta, working with our specialists where required.

- Guide SEO priorities, including keyword strategy, on-page improvements and content opportunities.

- Analyse GA4,



advertising platform and CRM data to understand performance and identify opportunities for growth.

- Recommend budget allocation and campaign improvements based on results.

- Work with designers and developers to improve landing pages, customer journeys and website conversion.

- Coordinate campaign delivery across the team, with clear briefs, priorities and follow-through.

- Use AI and automation thoughtfully to improve research, reporting and day-to-day delivery.

- Identify opportunities to grow client accounts through work that delivers value.

What You'll Bring

- Practical experience in digital marketing, strategy or performance marketing, ideally within an agency.

- Examples of campaigns or client accounts where your work improved leads, sales, conversion or return on advertising spend.

- Confidence managing client conversations and explaining recommendations in plain language.

- Hands-on experience with Google Ads, Meta Ads and GA4, alongside a sound understanding of SEO.

- The ability to connect campaign performance with wider business goals.

- Experience working with websites and platforms such as Shopify or WordPress, and an understanding of how website experience affects conversion.





- Strong organisation and attention to detail, with the ability to manage multiple clients and priorities.

- Curiosity about AI, automation and new ways to improve marketing performance.

- A collaborative approach, initiative and a willingness to get involved in delivery.

We're interested in the quality of your thinking and the results you've delivered. You don't need to be a specialist in every channel, but you should understand how they work together and know when to involve the right expertise.

What We Offer

- A client-facing role with ownership and the opportunity to make a visible impact.

- A collaborative team based in our South Perth office.

- A wide-ranging portfolio of clients and close collaboration with marketing, design and development specialists.

- Support with tools, training and professional development.

- Room to grow your responsibilities and progress as the team develops.

- A workplace that values initiative, collaboration and outcomes.

Apply

You must provide both a CV and a cover letter with your application. Your cover letter must outline the clients or projects you've worked on, the results you've helped achieve and the platforms you're comfortable using.

Include full written URLs for any examples or portfolio links. A short introductory video is welcome but optional.

Important Details

This is a full-time, in-office role based in South Perth. Applicants must be Australian citizens or permanent residents.

📌 Digital Marketing Strategist (South Perth)
🏢 Clue
📍 South Perth