About us

Caalano Digital helps service-based businesses get more customers. We run their Meta and Google Ads, develop their creative, improve their landing pages and connect the systems that turn enquiries into paying clients.

We’re looking for a Digital Strategist who enjoys the work, cares about their clients and wants to help build something they’re proud of.

About the role

You’ll manage a portfolio of clients and take ownership of two things: their campaign performance and their relationship with us.

You’ll understand their business, decide what needs to happen and work with our media buying and creative team to get it done. It’s a hands-on role with room to bring your ideas and make decisions.

Day to day, that means:

- Strategy. Working out the audience, offer, messaging and plan for each client.
- Creative. Developing campaign angles, writing ad copy and video scripts, and briefing designers, editors and content creators.
- Ads. Launching and managing Meta and Google campaigns, including budgets, testing and optimisation.
- Conversion. Improving the journey from ad to enquiry to customer through landing pages, CRM systems and follow-up.
- Clients. Leading calls, presenting results and building relationships with the business owners you work with.
- Delivery. Keeping the team aligned, staying across deadlines and making sure things happen.

When a campaign needs attention, you’ll investigate, bring a recommendation and follow it through.

What you’ll need

- At least two years of hands-on experience managing Meta Ads and Google Ads.
- Confidence speaking with business owners and explaining your thinking clearly.




- The ability to look at campaign data and work out what to improve.
- An understanding of what makes an effective ad and how to brief one.
- Strong organisation and follow-through across multiple client accounts.
- Availability to work from our Norwest/Bella Vista office as part of a hybrid arrangement.

Experience with service-based lead generation, GoHighLevel, landing pages, CRM automation and create and edit ads yourself is a bonus.

Who fits here

You like getting things done. You bring ideas, ask questions and speak up when you see a better way.

You care about the details and keep your word. If something goes wrong, you’re comfortable owning it and helping fix it. You can take feedback, have a laugh and get back to making the work better.

We’re looking for someone ambitious who enjoys being around people who care about their work. Someone who gets excited when a client shares a win and starts thinking about how to build on it.

You don’t need to know everything. Curiosity, initiative and a willingness to learn go a long way here.

What’s on offer

- $75,000–$100,000, depending on experience.
- Full time employment with a hybrid working arrangement.
- A base in Sydney’s Hills District, at our Norwest/Bella Vista office.
- Ownership of your accounts and a voice in how we do things.
- Collaboration across strategy, paid media, creative and systems.
- Opportunities to develop your skills and take on more responsibility as we grow.

How to apply Send through your CV and a short introduction. Tell us about yourself and a campaign you’re proud of, including what you did and the result.

We’d love to hear from you.

~ Alex, Founder of Caalano Digital

(and hopefully your future colleague)

📌 Digital Strategist (Norwest)
🏢 Caalano Digital
📍 Norwest