About Geely:

- Geely is a global leader in smart electric vehicles and automotive innovation.
- Owns iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
- With $100B+ assets and 140,000+ employees worldwide.
- 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
- 4,000+ sales/service locations worldwide.
- Fortune Global 500 company for 13 consecutive years.
- Pioneering AI-driven automotive solutions with one of the largest cloud computing centers (1.02 Exaflops/sec).
- Geely’s Geespace launched 20 satellites to enable safe autonomous driving.
- World-class digitalisation and AI-driven manufacturing.
- Mission & Vision: A Sustainable Future, A Better World
- Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & innovative
- Culture: Achiever, Problem-Solving, Benchmarking, Compliance

About the Role Geely Auto Australia is looking for an energetic and highly organised Events & PR Specialist to join our growing Marketing & Communications team.

This is a hands-on role for someone who enjoys bringing ideas to life — from recent vehicle launches and media drive programs to motor shows, brand activations, sponsorship events and PR campaigns.

You’ll support the planning and delivery of Geely Australia’s key events, sponsorship activations and PR programs , working closely with internal teams, agencies, suppliers and external partners to ensure every project is delivered smoothly, on time and to a high standard.

The role combines strong event execution, project management, PR coordination and content skills , and is ideal for someone who thrives in a fast-paced environment and enjoys being close to the action.

What You’ll Do

Events & Brand Activations

- Support the planning and delivery of Geely Australia’s key events, including multiple new vehicle launches, media drive programs, motor shows, brand activations and other consumer-facing experiences .
- Coordinate with event, creative and production agencies to ensure all deliverables are completed on time and in line with brand standards.
- Support event budgeting, quotations, purchase orders, invoices and post-event reconciliation.
- Provide hands-on support across bump-in, live event days and bump-out.
- Conduct post-event reviews and reporting,



capturing key results and learnings.

Sponsorship Activations & Partnerships

- Support the delivery and execution of sponsorship contracts, activations, and partner events , bringing Geely’s sponsorships to life through engaging brand experiences.
- Coordinate on-ground activations, vehicle displays, hospitality, competitions, consumer experiences and other sponsorship deliverables.
- Work closely with sponsorship partners, agencies and internal stakeholders to manage activation timelines, assets and operational requirements.
- Track agreed sponsorship deliverables and support the effective utilisation of contracted partnership rights.
- Identify opportunities to amplify sponsorship activities across Geely’s owned, social and PR channels.
- Support post-activation reporting, including participation, content, reach and other relevant performance metrics.

PR & Communications Execution Support

- Support the execution of Geely Australia’s ongoing PR campaigns and communications programs .
- Coordinate PR assets including photography, video, product information and campaign materials.
- Manage all elements of the Geely Australia press fleet program including media bookings, vehicle transportation, liaising with suppliers, and more.
- Assist with corporate communications, internal communications and other brand communications projects as required.

Launch & Media Event Support

- Support the end-to-end coordination of vehicle launches, media drives and media events .
- Manage invitations, RSVPs, travel, accommodation, vehicle logistics and other event requirements.
- Coordinate briefing materials, product information and assets required for each event.
- Work with Product, Fleet, PR agency and event partners to ensure programs run smoothly.
- Support spokesperson briefings, presentation materials and event-day coordination.

Content & Campaign Support

- Work closely with Social Media, Brand,



Product and agency teams to maximise content opportunities around events, launches and sponsorship activations.
- Identify useful event moments, customer experiences and behind-the-scenes opportunities that can be turned into engaging brand content.
- Support the adaptation and distribution of campaign assets across owned, social and PR channels.

About You We’re looking for someone who is organised, proactive, practical and comfortable managing multiple moving pieces at once .

Ideally, you’ll bring:

- 3–5 years’ experience in events, PR, communications, experiential marketing, sponsorship activation or a related role.
- Experience delivering brand events, product launches, consumer activations or sponsorship programs .
- Strong project management and organisational skills with excellent attention to detail.
- Experience coordinating agencies, suppliers and multiple internal stakeholders.
- Good understanding of PR, social media and content production.
- Strong written and verbal communication skills.
- Confidence managing budgets, timelines and operational requirements.
- Ability to manage multiple projects and tight deadlines in a quick-paced environment.
- Strong problem-solving skills and the ability to adapt quickly when plans change.
- A proactive, collaborative and hands-on working style.
- Willingness to occasionally work outside standard business hours and travel for events when required.
- Experience in automotive, lifestyle, sports, technology, consumer brands or an agency environment would be highly regarded, but is not essential.

You’re also comfortable rolling up your sleeves. One day you might be coordinating a national vehicle launch; the next, you could be managing a sponsorship activation, reviewing an event run sheet, organising vehicles for a media drive, briefing a production supplier or supporting a live event in office.

What Success Looks Like

Success in this role means helping Geely Australia consistently deliver high-quality launches, events, sponsorship activations and PR programs that strengthen brand awareness and create memorable experiences for customers, partners and stakeholders.

You’ll help turn Geely’s marketing and communications plans into well-executed, high-impact brand moments across Australia.

📌 Events & PR Specialist (Sydney)
🏢 Geely Auto Australia
📍 Sydney