This role is ideal for a skilled Shopify web developer/designer with a passion for creating premium, conversion-focused e-commerce experiences in the beauty sector. You will be responsible for designing and building a launch-ready Shopify website for a boutique DIY lash extension brand with a curated catalogue of nine products. The project emphasizes editorial design, seamless navigation, and a merchandising strategy that guides customers to purchase a Starter Kit as their entry point, followed by refills and accessories.

All branding, photography, product copy, and a digital application guide are provided, allowing you to focus on site design, development, and user experience. The project timeline is 4–6 weeks, with the possibility of future collaboration.

Deliverables

- Design and develop a Shopify website tailored for a premium beauty brand, ensuring a visually compelling and editorial aesthetic.
- Implement a merchandising and navigation structure that prioritizes Starter Kit purchases, followed by lash refills and accessories.
- Integrate provided branding assets, product photography, and copy into the site.
- Ensure the digital application guide is accessible post-purchase via email and QR code.
- Optimize the site for mobile and desktop, focusing on fast load times and smooth user journeys.
- Set up essential e-commerce functionalities,



including secure checkout, inventory management, and analytics.
- Conduct thorough testing to ensure a flawless launch and provide post-launch support as needed.

Requirements

- Proven experience designing and developing Shopify websites, preferably for beauty, fashion, or lifestyle brands.
- Strong portfolio demonstrating premium, editorial e-commerce design.
- Expertise in Shopify theme customization, Liquid, HTML, CSS, and JavaScript.
- Ability to translate brand guidelines and creative assets into a cohesive digital experience.
- Understanding of e-commerce best practices, conversion optimization, and user experience design.
- Excellent communication skills and ability to deliver within a 4–6 week timeline.
- Availability for potential follow-up work post-launch.
- Based in any location; remote work is acceptable.

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📌 Freelance Web Developer – Beauty Shopify Launch (Australia)
🏢 Twine
📍 Australia