Growth & Demand Generation Manager (B2B) - South Bank, QLD

Job no: 532144
Brand: Marketing
Work type: Full time
Location: Queensland
Categories: Marketing and Communication

Day to day you will...

- Lead demand generation strategy aligned to pipeline and revenue goals.
- Develop scalable growth programs across multiple B2B brands and markets.
- Drive paid media performance across search, social, programmatic and retargeting channels.
- Lead website optimisation and conversion rate optimisation initiatives.
- Build and optimise marketing automation and lead nurture programs.
- Align marketing activity with sales priorities, lead scoring and funnel management.
- Own reporting, attribution, analytics and ROI measurement.
- Partner with SEO and content teams to drive organic demand growth.
- Lead, coach and develop a team of digital marketing specialists.
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

You'll be perfect if you have...

- 10+ years' experience in B2B demand generation or digital marketing.
- 5+ years' leadership experience within a marketing function.
- Experience in shared services and/or multi-brand environments preferred.
- Strong expertise in paid media, automation, lead nurturing and analytics.
- Deep understanding of B2B buyer journeys and lifecycle marketing.
- Experience owning marketing-attributed pipeline and ROI.
- Strong stakeholder management across regions and functions.
- Proven ability to lead and develop high-performing teams.
- Bachelor's degree, MBA or postgraduate qualification in a relevant field.
- Relevant Google, Meta or LinkedIn certifications desirable.

What you'll Enjoy:

Culture:



you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd

Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

Development: Individualised Learning & Development pathway options

Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages

Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within

Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

Mental Health: Support and Employee Assistance Program for staff and family

Social: Regular awards nights, social team-building and industry events, with the chance to attend global conferences (Bangkok in 2026)

Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

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📌 Growth & Demand Generation ManagerB) - South Bank, QLD (Queensland)
🏢 Traveltechessentialist
📍 Queensland