Head of Marketing

High-Growth Sustainable Technology Company

Location: Sydney, hybrid

Package: Circa $150,000 base + super + meaningful ESOP

Reporting to: Founder and CEO

4Twenty Consulting is partnering with a high-growth Australian technology company to appoint its first senior marketing leader.

The business has developed an innovative connected hardware and software platform that is transforming how people access drinks within workplaces and commercial spaces.

Instead of transporting, storing and disposing of thousands of single-use bottles and cans, its technology allows customers to provide customisable still, sparkling and flavoured drinks through one intelligent refill system.

The result is a better user experience, lower operational costs and a significant reduction in plastic waste, packaging and unnecessary transportation.

Following years of product development and commercial validation, the company has recently raised approximately $10 million to accelerate its next stage of growth.

It already works with more than 50 enterprise customers, including:

- Google
- Meta
- Atlassian
- Uber
- Netflix
- JP Morgan
- Citibank

With the core product established, international expansion underway and new products preparing to launch, the company is now ready to build a serious marketing function.

The prospect

This is not a role for someone looking to inherit an established team, mature systems or a finished strategy.

As Head of Marketing, you will work directly with the Founder and CEO to define the company’s go-to-market strategy, build its marketing engine and develop a globally recognised sustainable technology brand. You will help communicate a powerful commercial and environmental story: better drinks, a better customer experience and a scalable alternative to single-use plastic.

You will own the full marketing function across strategy, demand generation, brand, digital, content, product marketing, customer marketing, events, partnerships and performance reporting.

Initially, the role will be both strategic and hands-on. You may spend one day developing the 12-month GTM strategy and the next improving a landing page, creating an enterprise sustainability case study or working with Sales on a target-account campaign.

As the company grows,



you will have the opportunity to build the internal team around you and develop into a broader marketing leadership position.

What you’ll own

- Build the overall marketing strategy and function from the ground up
- Develop a clear B2B go-to-market strategy aligned with company growth targets
- Define the ICPs, buyer personas, customer journeys and market positioning
- Create a measurable demand-generation engine for the sales team
- Generate qualified enterprise pipeline across priority markets
- Build a distinctive, premium and globally relevant technology brand
- Position the company as a leader in sustainable beverage technology
- Translate environmental impact into a compelling commercial story for enterprise buyers
- Balance long-term category creation with near-term revenue growth
- Lead product launches as the business expands its portfolio
- Develop campaigns across digital, paid media, SEO, email, CRM, ABM, content, events and partnerships
- Create customer stories demonstrating commercial value, employee experience and plastic reduction
- Improve the website, digital experience and conversion journey
- Build the company’s marketing automation, CRM and reporting infrastructure
- Connect marketing performance to leads, opportunities, pipeline, CAC and revenue
- Own the marketing budget and allocate investment based on performance
- Partner closely with Sales to improve lead generation, conversion and enablement
- Manage agencies, contractors and specialist partners
- Build and lead the future internal marketing team

What we’re looking for: We are looking for a commercially minded marketing builder who can move comfortably between strategy and execution.

You may currently be a Head of Marketing, Head of Growth, Marketing Director or Senior Marketing Manager ready to take full ownership of a function.

You will ideally bring





- Strong B2B marketing and demand-generation experience
- Evidence that you have built or significantly scaled a marketing function
- A track record of generating measurable pipeline and supporting revenue growth
- Experience working inside a startup or high-growth scale-up
- Strong brand, positioning and creative judgement
- Experience defining go-to-market strategy, ICPs and customer journeys
- Knowledge of CRM, lifecycle marketing, automation and analytics
- Experience owning budgets and being accountable for commercial return
- The ability to launch products, campaigns or current markets
- Confidence working directly with founders and senior sales leaders
- The ability to create structure within an ambiguous environment
- A willingness to remain hands-on while the team is being built
- A genuine interest in using technology to create measurable environmental impact

Experience across technology, SaaS, consumer products, workplace technology, hospitality, food and beverage, wellness, sustainability or climate technology would be valuable but is not essential. We care more about evidence that you can build.

Why consider it?

- Join immediately after a major growth-capital raise
- Work with a proven product already adopted by global enterprise brands
- Help reduce single-use plastic waste through innovative technology
- Market a product that creates both commercial and environmental value
- Become the company’s first senior marketing leader
- Define the marketing and go-to-market strategy from the beginning
- Help create and lead a current global technology category
- Launch new products and support international expansion
- Work directly with the Founder and CEO
- Build the future marketing team around you
- Receive meaningful participation in the company’s ESOP
- Grow with the business as the function and international footprint scale

This is a rare opportunity to join after product validation and enterprise adoption, but before the marketing function has been built. If you are a strategic marketer who still loves executing and want to build a global technology brand that can make a genuine environmental difference, contact 4Twenty Consulting for a conversation.

📌 Head of Marketing (Sydney)
🏢 4Twenty Consulting
📍 Sydney