The Victoria Racing Club (VRC) is seeking an experienced and strategic Social Media Manager to join our Content Studio team on a 12-month maternity leave contract. Reporting to the Content Studio Senior Manager, this role leads VRC's social media strategy, content direction, audience growth and community engagement across Instagram, Facebook, TikTok, LinkedIn and X. You will be responsible for shaping VRC's social presence, driving performance across channels and ensuring social media supports key organisational priorities including membership growth, attendance, customer engagement, brand awareness, hospitality and the world-renowned Melbourne Cup Carnival. This is an exciting opportunity for an experienced social media leader who can balance strategic thinking with creative storytelling, performance optimisation and team leadership.

Key responsibilities

Develop and deliver VRC's social media strategy aligned to business and commercial objectives

Drive audience growth, engagement and brand relevance across all key platforms

Create platform-specific strategies for Instagram, Facebook, TikTok, LinkedIn and X

Lead social planning for major campaigns, racing events and the Melbourne Cup Carnival

Identify emerging trends, technologies and audience behaviours to keep VRC at the forefront of social innovation

Own VRC's social content strategy and editorial direction

Provide creative direction to photographers, videographers, designers, creators and agencies

Lead the social media component of integrated marketing campaigns





Oversee community engagement strategies and response frameworks across all channels

Establish KPI frameworks and reporting processes, analyse campaign and content performance, and deliver meaningful insights to stakeholders

About you

5+ years' experience in social media, digital content or marketing roles

Proven experience developing and delivering successful social media strategies

Solid knowledge of Instagram, TikTok, Facebook, LinkedIn, X and YouTube

Experience managing social channels for large consumer-facing brands

Exceptional storytelling, copywriting and content planning capabilities

Strong analytical skills with the ability to turn insights into action

Experience working with agencies, influencers and content creators

Strong stakeholder management and influencing skills

Demonstrated people leadership experience

Understanding of content production including photography, videography and post-production workflowsExperience within sport, racing, entertainment, hospitality or events.

Experience leading social media for major events, festivals or large-scale campaigns.

Familiarity with social listening and reporting platforms.

Experience collaborating on paid social campaigns and optimisation.

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📌 Social Media Manager (Melbourne)
🏢 Victoria Racing Club
📍 Melbourne