Kip McGrath Education Centres | Australia & New Zealand

Are you a hands-on marketer who loves helping local businesses grow?

Kip McGrath is looking for a Local Area Marketing & Growth Coordinator – APAC to work directly with our Franchise Partners across Australia and Current Zealand, helping them turn local marketing opportunities into practical, measurable growth strategies.

This is not a traditional corporate marketing role.

You’ll work closely with individual franchise businesses to understand their local market, identify growth opportunities and build tailored 12-month Local Area Marketing plans that generate awareness, enquiries, assessments and enrolments.

What you’ll be doing

You’ll work directly with Franchise Partners to:

- Develop tailored annual Local Area Marketing plans and budgets
- Analyse local markets, demographics, schools, competitors and community opportunities
- Identify practical opportunities for local lead generation and business growth
- Support school engagement, community partnerships and sponsorships
- Develop referral and parent advocacy initiatives
- Support local events, open days and grassroots marketing
- Help centres strengthen their local social media, digital advertising and Google presence
- Track marketing activity, expenditure and results
- Review plans quarterly and adjust activity based on performance
- Identify successful local initiatives that can be shared across the wider network

Most importantly, you’ll help Franchise Partners understand what works in their local market and why.

Who we’re looking for

You could come from a background in local area marketing, franchise marketing, multi-site marketing, small-business marketing, business development or growth marketing.

You’ll be someone who





- Understands that local marketing is different from national brand marketing
- Can turn strategy into practical actions that business owners can actually implement
- Is commercially minded and comfortable discussing budgets, leads, conversion and growth
- Can interpret data without losing sight of the people behind the numbers
- Is confident coaching and influencing business owners
- Can manage relationships with a diverse network of Franchise Partners
- Is organised enough to manage multiple marketing plans and priorities simultaneously
- Enjoys testing ideas, measuring results and sharing what works
- Understands that what works in metropolitan Sydney may be very different from what works in regional Queensland or a New Zealand community

Why this role is different You won’t be sitting behind a desk creating one marketing campaign for an entire network.

You’ll be asking

Who is this centre's local customer?

Where can we reach them?

What opportunities exist in their community?

What should we invest in?

What is actually generating results?

And what should we do next?

You’ll work closely with our Franchise Partner Support and Brand Marketing teams while becoming a specialist resource for Local Area Marketing across our APAC franchise network.

About Kip McGrath For over 50 years, Kip McGrath Education Centres has supported students around the world to build confidence and achieve their learning potential.

Our Franchise Partners operate local businesses within their communities, and this new role has been created to provide them with dedicated support to make smarter, more deliberate local marketing decisions and build stronger businesses.

If you love marketing, small business, coaching and seeing a plan turn into measurable growth, we’d love to hear from you.

Apply now to join Kip McGrath as our Local Area Marketing & Growth Coordinator – APAC.

📌 Local Area Marketing & Growth Coordinator – APAC (Sydney)
🏢 Kip McGrath Education Centres
📍 Sydney