We're looking for a Social Lead to join Medium Rare Content Agency as a senior strategic voice for social and influencer strategy within the Strategy Centre of Excellence.

Working closely with the Head of Strategy, and across Medium Rare, Visual Domain and Storyation, this role will lead and support social strategy, social ideation, influencer strategy, thought leadership and social production for a diverse range of clients. This role is designed to build out Medium Rare's specialist social and influencer capability, helping ensure existing clients and the market see the agency group as social and influencer experts.

What this role is about

This role exists to strengthen Medium Rare's social and influencer strategy capability across the agency group.

It is a strategic, client-facing role responsible for developing and delivering best-in-class social and influencer strategies, plans and creative ideas, while also supporting Heads of Content, Social Media Managers/Producers and client teams with social expertise, insight and guidance.

The role requires strong social media and commercial acumen, a genuine passion for social culture and platforms, plus a level of flexibility, understanding that the needs of the role are heavily influenced by client briefs and requests.

What you will do

Collaborate across agencies and teams to deliver and contribute to robust, quality, data-driven social strategies, social plans and influencer plans

Ensure social media strategies, influencer strategies and creative ideas align with client business objectives and budgets

Work with the Head of Strategy and content teams to identify growth opportunities specific to social and influencer for retainer clients, and develop proactive pitches

Provide relevant, current,



strategically sound and creatively compelling social insights and guidance to clients for business development and client retention

Support the Head of Strategy and Heads of Content to ensure social teams and heads of department are equipped with up-to-date social knowledge, expertise and insights

Keep up to date on emerging social trends, channel news and algorithm updates

Keep up to date with relevant creators/influencers for retained clients, influencer management tools and influencer analytics

Lead and support ad hoc social media and influencer campaign responses, from ideation and oversight through to production

Lead and support socially-led or influencer-led RFPs and new business proposals

Support the strategy and execution of Medium Rare's owned channels

Build robust working relationships with clients, presenting ideas, trends, channel updates and strategies in an engaging manner

Provide guidance, thought leadership and support to social media managers and producers across the agencies, fostering a culture of creativity and collaboration

Establish, drive and adhere to social and influencer process, demonstrating and ensuring compliance with key MRCA and NCA policies

Who are you?

You are an experienced social strategist with proven experience in social media management, strategy development, channel management and influencer management.

You have in-depth knowledge of social media platforms, trends and analytic tools, and understand how to shape content and creative ideas for specific channels and audiences.





You're comfortable working with clients and stakeholders at all levels, and bring excellent communication, interpersonal and presentation skills.

You are highly organised, collaborative and detail-oriented, with a genuine passion for social culture, creator and influencer trends, and the evolving social landscape.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You'll work on a diverse portfolio of Australia's most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and energetic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp family

Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

Helping you grow

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📌 Social Lead (New South Wales)
🏢 News
📍 New South Wales