26 Sep
|
Selva Re
|
Byron Bay
26 Sep
Selva Re
Byron Bay
About Us
Selva Re Pty Ltd, trading as Venini Australia are the exclusive Australian importer and distributor of Venini S.p.A., one of the world's most prestigious makers of
Murano glass. We also run Glencairn Estate, a rural property in NSW offering camping and glamping, short-stay accommodation, a rental house, a petting zoo,
and a warehouse and coffee trailer for hire.
The Role
Reporting to the Sales Manager, the full-time Marketing Specialist will be responsible for finding new market opportunities and planning, coordinating and delivering pricing and promotions for both our luxury décor brand and our rural hospitality business.
Key Responsibilities
Commissioning and carrying out market research to find opportunities for current and existing products and services
Analysing consumer demand and competitor activity in the Australian luxury décor and rural hospitality markets, and turning the findings into clear recommendations
Sharing market insights with the Venini design and production team in Italy
Advising on the marketing mix, including product range, pricing, advertising,
sales promotion and distribution channels
Building a local pricing framework for the Venini range, adapted from Italian benchmark pricing
Developing and running integrated marketing plans and programs across both businesses
Planning and managing paid digital campaigns on Google Ads and Meta
Planning PR and media activity, and managing relationships with industry bodies, trade associations and media
Building Venini's brand visibility in Australia, including leading a luxury trade show for architects, interior designers and retailers
Scheduling brand content across the website and social media, and managing
Glencairn Estate's listings on Hipcamp and Airbnb
Tracking campaign and channel performance and report on reach,
engagement and lead generation
About You
A level of skill commensurate with a Bachelor Degree or higher qualification together with at least one year of relevant work experience, OR at least 5
years of relevant experience in lieu of formal qualifications
Strong digital marketing skills (Google Ads, Meta, email, SEO)
Proven ability to research markets and turn the data into strategy
Excellent written and verbal communication skills
Strong project management skills and the ability to juggle priorities across two business lines
An understanding of luxury brand positioning
Pay: $80,000.00 per year
Work Location: Hybrid remote in Byron Bay NSW 2481
📌 Marketing Specialist (Byron Bay)
🏢 Selva Re
📍 Byron Bay