Job Description

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Akolade is a quick growing and innovative corporate event company committed to growing large scale events within distinct sectors including government, health care / aged care, supply chain and Indigenous.

Tasks and responsibilities: n

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- Undertaking market research to identify market opportunities, consumer patterns and trends
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- Identify ongoing challenges, trends and needs in a variety of sectors
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- Topic generation based on market needs
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- Communicate effectively with interdepartmental teams and external stakeholders
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- Supporting business growth through the preparation and execution of marketing strategies and campaigns
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- Develop marketing content to support sales and marketing campaigns
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- Analyse data in relation to attendee patterns and preferences
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- Write the copy for marketing collateral including emails, brochures, Akolade blogs and website
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At least 5 years of relevant marketing experience with a strong customer focus and proven ability to generate topics and develop impactful campaigns.

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Experience in the learning events and conference industry is essential.

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Strong writing skills are required or a bachelor’s degree in literature is highly regarded.

To be successful in this role you will need: n

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- A university bachelor’s degree in a related field
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- 5 years of relevant experience
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- Knowledge of the learning event industry and its specificities
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- A passionate attitude and a 'can-do' mindset
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- Excellent interpersonal and communication skills
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- Strong research and content generation skills
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- Reliable and able to take initiative while multitasking
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- Able to articulate market research into compelling program content
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- Exceptional business acumen and analytical skills
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📌 Marketing Specialist (New South Wales)
🏢 Akolade
📍 New South Wales