Lead National Sales. Drive Growth. Lead from the Front.

About the Company

Unique Metals Laser is a leading provider of turnkey manufacturing solutions, delivering precision engineering, fabrication, and assembly services to the Australian steel industry. With over 50 years of national experience and a presence in Brisbane, Toowoomba, Sydney, Melbourne, Adelaide, and Perth, we combine advanced technology, skilled teams, and local expertise to deliver reliable, high-quality results.

Operating with over 30 laser cutting machines, tube lasers, plasma cutters, turret punches, press brakes, and precision welding and fabrication equipment across multiple sites, we offer end-to-end solutions from design and cutting through to assembly, finishing, and delivery.

We specialise in supporting diverse industries, including mining, defence, rail, construction, architecture, automotive, food and hospitality, medical, energy, and retail. Our focus on customer service, quality, and sustainability ensures every project is completed accurately, efficiently, and safely.

About the Opportunity

We are seeking an exceptional senior sales leader to take responsibility for Unique Metals Laser's national sales function and lead sales teams across multiple locations throughout Australia.

This is a significant senior leadership opportunity for an experienced commercial sales professional who has the capability to lead geographically dispersed teams, build high-performing sales functions and develop and execute a cohesive national sales strategy.

Reporting to the Chief Operating Officer, you will play a key role in driving revenue growth, developing major customer relationships, identifying new business opportunities and strengthening sales performance across the company's national network.

We are looking for someone who can operate at a senior level, think strategically, lead with accountability and bring the sales team together around a clear commercial direction.





Key Responsibilities

- Lead and manage the company's national sales function across multiple locations.

- Develop and implement a national sales strategy aligned with the company's broader business objectives.

- Lead, coach, mentor and develop sales and business development teams across Australia.

- Establish, monitor and drive accountability for sales budgets, targets and KPIs.

- Identify, develop and convert recent business opportunities across existing and new markets.

- Build and maintain strong relationships with major customers and key stakeholders.

- Lead and support complex and high-value sales opportunities, including those involving project delivery.

- Monitor industry trends, market conditions and emerging commercial opportunities.

- Analyse sales pipeline, conversion rates, revenue and customer trends to identify opportunities for growth and improvement.

- Drive consistency in sales processes, reporting and performance across the national sales team.

- Provide strategic direction and hands-on support to sales team members to achieve agreed targets.

- Develop and implement marketing plans and initiatives that support the company's sales strategy.

- Prepare and present weekly, monthly and quarterly sales reporting to the Chief Operating Officer.

- Identify opportunities to improve sales performance, customer service and cost of sales.

- Work closely with Operations and other senior leaders to ensure customer requirements and commercial objectives are effectively delivered.

About You





This role is suited to an established and highly experienced sales leader who has successfully led teams and delivered commercial results across multiple locations.

You will have

- Significant experience in a senior sales leadership, national sales or equivalent commercial leadership role.

- Demonstrated experience leading geographically dispersed or multi-site sales teams.

- A proven track record of developing and executing sales strategies to achieve growth and revenue targets.

- Experience in the manufacturing, engineering, steel or industrial sector.

- Strong commercial and business acumen, with a clear understanding of sales performance, profitability and customer relationships.

- Experience managing major accounts and complex or project-based sales opportunities.

- Demonstrated ability to lead, coach, motivate and develop high-performing sales teams.

- Strong negotiation, influencing and stakeholder management skills.

- The confidence and maturity to work directly with senior management, major customers and key stakeholders.

- Strong analytical and strategic thinking skills, with the ability to turn sales data and market information into action.

- Excellent communication, relationship management and organisational skills.

- The ability to manage competing priorities across a national function.

- The ability to work autonomously while providing clear leadership and direction to teams across Australia.

- A Bachelor's degree in Business, Marketing or a related discipline is preferred.

This is an opportunity to take on a genuine national sales leadership role within an established Australian-owned and privately owned business with more than 50 years of history.

If you are an accomplished sales skilled with the commercial experience, leadership capability and drive to lead a national sales function, we would like to hear from you.

📌 National Sales Manager (Brisbane)
🏢 Unique Metals Laser
📍 Brisbane