About the role

Geely is growing rapidly in Australia — and so is our community of owners. We're looking for an Owner & Community Engagement Specialist to help us build a passionate and connected Geely owner community across Australia. This is a hands-on role for someone who loves bringing people together, creating memorable experiences and turning genuine customer stories into powerful brand advocacy.

You'll take the lead in growing our owner community, creating owner events and experiences, encouraging user-generated content (UGC), uncovering authentic owner stories and building programs that turn happy Geely owners into passionate brand advocates. Working closely with our Marketing, Communications, Social Media, CRM, Aftersales, Product and Dealer Network teams, you'll help strengthen the connection between Geely and our customers — well beyond the moment they drive away in their new car.

Key responsibilities

- Build, grow and manage Geely Australia's owner community across online and offline touchpoints
- Develop ongoing initiatives that encourage owners to connect, participate, share and engage with the brand and each other
- Be an active presence within the community, building genuine relationships with owners and understanding what matters to them
- Identify highly engaged owners and develop them into key opinion customers as potential brand advocates and ambassadors
- Listen to community conversations and owner feedback, identify recurring themes and share meaningful insights with relevant teams
- Plan and deliver owner events and community activations, including owner meet-ups, road trips, family events, product previews and other creative experiences
- Develop an ongoing calendar of owner engagement initiatives aligned with Geely Australia's broader brand and marketing plans
- Manage events end-to-end,



from concept development and owner communications through to logistics, on-site execution and post-event follow-up
- Proactively discover authentic and compelling stories from within the Geely owner community and encourage owners to share their experiences
- Establish and track meaningful KPIs across community growth, engagement, owner events, UGC, advocacy and sentiment

About you

- 3–5 years' experience in community engagement, customer engagement, brand marketing, experiential marketing, social media or a related role
- Demonstrated experience building, managing or engaging a customer, member or brand community
- Strong event and activation experience, from planning through to on-the-ground delivery
- A strong understanding of social media, digital communities and UGC
- A natural ability to identify interesting customer stories and turn them into engaging content opportunities
- Excellent written and verbal communication skills
- Strong relationship-building, organisational and project management skills, with the ability to manage multiple initiatives at once
- A proactive, creative and hands-on approach
- Confidence working with customers, dealers, agencies, suppliers and cross-functional internal teams

About us Geely is a global leader in smart electric vehicles and automotive innovation. Geely owns iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and holds a 17% stake in Aston Martin. With $100B+ assets and 140,000+ employees worldwide, Geely has 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.

The company operates 4,000+ sales and service locations worldwide and has been a Fortune Global 500 company for 13 consecutive years. Geely is pioneering AI-driven automotive solutions with one of the largest cloud computing centers and has launched satellites to enable protected autonomous driving.

📌 Owner & Community Engagement Specialist (Sydney)
🏢 Geely Auto Australia
📍 Sydney