Performance Marketing Specialist: Google, Amazon & TikTok

Location: Gold Coast

Hybrid: 3 days onsite, 2 days WFH

Our client is a founder-led Gold Coast business behind two growing D2C ecom brands selling practical, Australian-made products to a loyal customer base. Having proven the model through their own online stores, they are now taking the full catalogue onto Amazon, which is set to become their main growth channel. They need a hands-on performance marketer to own paid media across Google, TikTok and Amazon, and to build the marketplace presence from the ground up.

Meta stays with the Founder, so this role is about opening and scaling the channels that come next. It is a lean workplace with minimal red tape where ideas get tested in days rather than quarters.

RESPONSIBILITIES

- Launch the full product catalogue on Amazon through Seller Central, from listing setup through to titles, bullets, backend search terms and imagery
- Write and optimise product copy for search and conversion, then keep refining listings as performance data comes in
- Build, run and scale Amazon Ads across Sponsored Products, Sponsored Brands and Sponsored Display, with a close eye on ACoS, TACoS and profitability




- Own Google Ads execution and optimisation across Search, Shopping and Performance Max for both brands
- Plan, launch and scale TikTok Ads, including briefing and testing creative built for the platform
- Report on performance across all channels and recommend where budget should shift
- Use AI tools and workflows to speed up listing optimisation, copy and reporting across a large catalogue

REQUIREMENTS
- Around 3-4 years' hands-on paid media experience, ideally within e-commerce
- Proven Google Ads capability across Search, Shopping and Performance Max, including Merchant Centre feed management
- Experience with Amazon Seller Central and Amazon Ads and/or TikTok Ads, or a strong enough performance marketing foundation to pick these platforms up quickly
- A genuine "jump in and figure it out" attitude, comfortable learning new platforms without a playbook
- Strong copywriting skills and sharp attention to detail for product listings
- Commercially minded and comfortable owning spend and being measured on return
- Self-directed, able to take a rough idea and deliver finished work without step-by-step direction

📌 Performance Specialist (Gold Coast)
🏢 Talentd Recruitment
📍 Gold Coast