Marketing Capability Manager (Fixed-term Contract)

Established in 2001, Bank of Sydney is a growing retail bankthat delivers delight to customers across Sydney, Melbourne and Adelaide. With just under 200 staff, our purpose is toprovide genuine value to our people, customers, communities and partnersthrough our retail, business and trade finance products.

Working with us

A Bank of Sydney we’ve proudly created a culture of communityand connection where our employees enjoy:

- Delivering customer delight and genuine value to ourcustomers
- Thriving together with passionate, like-minded peers
- Developing their skills to achieve excellence in everything
- Engaging in professional, community and social events
- Being recognised by their peers and rewarded for theirefforts
- Financial advantages including discounted home loans
- Access to hundreds of online perks and discounts to counterthe cost of living
- Heart-felt health and well-being resources, activities andsupport

About the role

The Marketing Capability Manager plays a key role inenhancing customer acquisition, engagement and experience through the effectiveuse of marketing technology, data and insights. The role focuses on optimisingcustomer journeys, strengthening marketing effectiveness and driving continuousimprovement initiatives that improve customer outcomes, increase operationalefficiency and support business growth.

The role will also support the continuous enhancement of customerexperience and performance marketing capability - using data, insights andtechnology to optimise campaign effectiveness, improve conversion outcomes andmaximise marketing return on investment.

A key focus of the role will be the management,implementation and optimisation of Salesforce and marketing automationcapabilities to support seamless, personalised and engaging customerexperiences. By leveraging customer and marketing data, the role will identifyopportunities to improve customer journeys,



strengthen customer relationshipsand deliver measurable business outcomes.

Key responsibilities include:

- Manage and optimise customer journeys across digital andphysical touchpoints to improve customer experience, satisfaction, conversionand retention
- Analyse customer behaviour, campaign performance and channeleffectiveness to identify trends, opportunities and areas for improvement
- Lead the implementation, optimisation and ongoing managementof Salesforce and related marketing technology platforms
- Drive enhancements across CRM, marketing automation,performance marketing, analytics and customer engagement tools to improvemarketing effectiveness and operational efficiency
- Ensure customer and marketing data is effectively integratedand governed to support segmentation, targeting, personalisation and campaignperformance
- Develop and maintain marketing performance dashboards,reporting frameworks and KPI measures
- Provide actionable insights and recommendations to supportbusiness planning, decision making and continuous improvement
- Collaborate with internal stakeholders and external partnersto deliver customer experience, data and marketing initiatives aligned withbusiness objectives

All about you

We are seeking someone who brings the followingqualifications, skills and experience:

- 7+ years’ experience in marketing, digital marketing, CRM,customer experience or a related field
- Demonstrated experience implementing, managing andoptimising Salesforce, including CRM and marketing automation capabilities
- Advanced analytical and problem-solving skills, with theability to interpret complex data and provide actionable insights andrecommendations
- Proven experience developing performance reporting,dashboards, KPI frameworks and ROI measurement
- Experience with digital marketing tools including GoogleAds, Meta Business Manager, Google Analytics and SEO platforms
- Experience managing customer communications, segmentation,personalisation and customer journey optimisation

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📌 Marketing Capability Manager (Fixed-term Contract) (New South Wales)
🏢 Bank of Sydney
📍 New South Wales