The Area Leader role owns the day-to-day operational performance of every Brooki store in their Area, leading Store Managers to deliver the same joyful customer experience, beautiful product and strong commercial results in every location, every day, working hand in hand with the National Retail Operations Manager, who sets the direction and priorities for the network.

As Brooki grows from nine stores toward twenty-one by the end of 2026, this leadership is what keeps the network commercially strong, beautifully presented, and fully compliant, with teams who feel valued and clear on what outstanding looks like.

Key Responsibilities:

Commercial Performance

- Own the commercial performance of all stores in your Area — sales revenue, average transaction value, conversion and labour cost ratio — with targets set together with the National Retail Operations Manager;
- Watch daily and weekly sales data across all Area locations, spot trends early and act on them ;
- Set clear, honest performance targets with Store Leaders and support them to deliver;
- Manage controllable in-store costs — especially labour — within approved budgets;
- Share a weekly performance update with the National Retail Operations Manager covering risks, opportunities and recommended actions.

Customer Experience & Brand Standards

- Make sure every store in your remit delivers the warm, joyful experience our customers know Brooki for — and acts as the escalation point for anything that can’t be resolved at store level;
- Champion standards through store visits — planned and unannounced — coaching in the moment and following up in writing;
- Keep an eye on customer feedback across every channel (Google, social, in-store) and make sure concerns are resolved quickly and kindly;
- Maintain uniform, personal presentation and visual merchandising standards across every store in your remit, and deliver campaigns and activations accurately and on time as briefed by Marketing ;
- Lead,



coach and grow Store Leaders across every Area location, through regular structured one-on-ones and formal performance reviews;
- Work in close partnership with the People, Culture & Training Manager on recruitment, onboarding, capability and performance support — this role leads the day-to-day, PC&T; leads the frameworks and tracking;
- Oversee roster planning and approval across all Area stores — fully compliant with the applicable Award and cost-efficient against labour budgets ;
- Escalate any employment compliance concern appropriately, the moment it’s identified;
- Build a high-performance culture where every team member feels valued, supported and clear on what great looks like .

Product Quality & Food Safety

- Protect Brooki’s non-negotiable standards for product quality, freshness and presentation — every store, every day — partnering with the Product and Bake Leader on standards visits and site-level follow-up;
- Run regular audits of product display, labelling, storage and handling practices, and flag product quality issues to the Product and Bake Leader promptly;
- Work hand in hand with the Production Kitchen to match supply with demand — minimising waste without ever running the case empty;
- Ensure food safety requirements under relevant legislation are met in every store.

Operations, Compliance & New Store Openings

- Ensure all stores operate in line with applicable legislation, food safety, Work Health & Safety and Fair Work obligations, and adhere to Brooki’s SOPs for opening, closing, cash handling and security;




- Lead day-to-day operations in line with network systems (Connecteam, Deputy, Square);
- Lead or support new store openings in your Area : recruitment, training, fit-out input and launch execution, in partnership with the National Retail Operations Manager;
- Identify and elevate WHS risks promptly, and ensure incidents are reported and managed per policy.

Attributes:

- Live and breathe the Brooki Values of: Exceptional Products, Remarkable Customer Service, Unwavering Integrity and Collaborative Team Spirit .
- Commercially minded with a strong understanding of retail KPIs;
- Inspiring and approachable leader who builds high-performing teams;
- Highly organised with exceptional attention to detail;
- High level of integrity and professionalism;
- Excellent verbal and written communication skills.

Qualifications and Contemporary Knowledge:

- Demonstrated experience in multi-site retail, hospitality or quick service restaurant (QSR) operations.
- Experience leading and developing Store Managers or Store Leaders across multiple locations.
- Current and clear Driver Licence and willingness to travel regularly between stores .
- Food Safety Supervisor certification (or ability to obtain).
- First Aid and CPR certification.
- Qualification in Business, Commerce, Hospitality Management or a related discipline.
- Guests and colleagues must always be treated inclusively with respect and warmth. The Privacy Act 1988 must be followed at all times.
- The safety and wellbeing of our community is of paramount importance. You must take reasonable care for the safety of yourself and others and immediately report any hazardous conditions, near misses and injuries correctly. You will participate in Return to Work Programs, as required, across Brooki.
- Multi-skilling is an essential component of working at Brooki; willingness and ability to learn and perform tasks in all areas is required.

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📌 Area Manager (Melbourne)
🏢 BROOKI
📍 Melbourne