Head of Performance Marketing - Bali Body

The People Plugin is partnering with Bali Body to recruit a Head of Performance Marketing to lead the next phase of their global growth.

Bali Body is a leading Australian beauty brand with more than a decade of growth across tanning, suncare and skincare. What started as a DTC business has grown into a globally distributed brand, trading across Australia, the US, the UK, Europe and Canada, alongside major retail partners.

Job Description

The People Plugin is partnering with Bali Body to recruit a Head of Performance Marketing to lead the next phase of their global growth.

Bali Body is a leading Australian beauty brand with more than a decade of growth across tanning, suncare and skincare. What started as a DTC business has grown into a globally distributed brand, trading across Australia, the US, the UK, Europe and Canada, alongside major retail partners.

About the Role

We’re looking for a hands-on Head of Performance Marketing to own Bali Body’s global performance marketing function, with a strong focus on paid acquisition, commercial performance, testing, reporting and agency management.

This is a senior role for someone who is equally comfortable setting strategy and getting into the detail. You’ll work across multiple markets and channels, using data to drive profitable current customer growth while partnering closely with Creative, eCommerce, CRM and the wider leadership team.

Key Areas

Paid Acquisition & Media Strategy

- Own paid media strategy and execution across Meta, Google, TikTok and emerging channels.
- Manage budget allocation, bidding strategy, campaign structure and channel mix to achieve CAC, MER, ROAS and revenue targets.
- Monitor performance daily and reallocate spend based on real-time data.
- Run structured testing across audiences, creative,



offers and formats.
- Identify and scale new acquisition opportunities across markets and channels.

Budget, Forecasting & Commercial Performance

- Own the performance marketing budget and forecasting across channels and regions.
- Translate performance data into clear commercial recommendations for leadership.
- Track performance against key metrics including CAC, MER, ROAS, conversion rate and revenue.
- Support major trading periods and product launches with clear spend and revenue forecasts.

Creative Strategy & Testing

- Work closely with Creative and Content teams to develop performance-led concepts, hooks and formats.
- Use customer insight and performance data to inform creative direction.
- Build a structured testing cadence across creative, audiences and offers.
- Identify winning creative quickly and scale what works.

Reporting, Insights & Optimisation

- Build and maintain reporting dashboards across key acquisition metrics.
- Use GA4, ad platform data and broader reporting tools to identify performance trends and opportunities.
- Continuously test, learn and optimise across campaigns and markets.
- Translate complex data into clear, actionable insights for senior stakeholders.

Cross-Functional & Go-to-Market Alignment

- Partner with Creative, eCommerce, CRM, Brand and Retail teams to align performance activity with launches, promotions and the wider marketing calendar.




- Ensure acquisition activity supports broader commercial priorities.
- Work closely across teams to connect paid acquisition with the wider customer journey.

Team & Agency Management

- Manage relationships with external paid media and creative agencies.
- Set clear KPIs, expectations and performance standards.
- Challenge agencies where required and hold partners accountable for results.
- Support and develop the wider performance function as the team grows.

About You

You’ll ideally bring:

- 6-9+ years’ experience in performance marketing
- Strong DTC, beauty, FMCG or consumer eCommerce experience
- Deep hands-on capability across Meta, Google and TikTok
- Significant paid media budget ownership
- A track record of improving CAC, MER, ROAS and revenue
- Strong analytical capability across GA4, ad platforms and reporting dashboards
- Experience across multiple markets, ideally Australia and the US
- Strong understanding of consumer behaviour and performance creative
- Confidence managing agencies and challenging performance
- Strong communication skills and the ability to present performance clearly to senior stakeholders
- A highly adaptable, test-and-learn mindset

Experience with TikTok Shop, Amazon, lifecycle marketing or CRM platforms such as Klaviyo would also be highly regarded.

Why Bali Body?

This is an opportunity to step into a highly influential role within a recognised Australian consumer brand and help shape its next phase of growth.

You’ll have the opportunity to own performance across major global markets, work with meaningful paid media budgets, partner closely with senior leadership and play a key role in building greater structure and scale across the performance function.

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📌 Head of Performance Marketing (Melbourne)
🏢 The People Plugin
📍 Melbourne